SEO and bidding on enterprise network marketing whether fish and bear's paw can not be both

For most corporate websites, has been aware of the important role of network marketing, but the consciousness has, but often the network marketing methods often can not achieve the intended purpose, sometimes spent a lot of money, but did not bring any orders to the site, and even appeared Baidu bid, Google bid no effect of the speech, can actually, Any network marketing methods, as long as the use of appropriate, can bring unexpected benefits to the site! Now the network marketing of corporate websites for search engine marketing methods There are two main, one is SEO optimization, another is through the keyword bidding, many business owners think, SEO optimization and bidding, both take one can be, There's no need to spend both! In view of this, I think that this idea is wrong!

In fact, SEO optimization and bidding between the two, is not a fish and bear the two problems, as long as the network marketing method is correct, SEO optimization and bidding can play a complementary role, the following author to explore how to let the Web site's network Marketing road become brilliant!

One: To achieve the advantages of bidding and SEO optimization

This sentence is simple, but if you do it, you need to pay attention to a lot of details, there are a lot of persistence! and to make SEO optimization and bidding complementary together, we must first understand the disadvantage between the two, so in the actual operation to avoid these disadvantages!

The disadvantage of SEO optimization is slow progress, a keyword optimization, often takes months of time, and even need more than a year of time, of course, the overall cost of a company, not much, but a long time did not see the benefits, many business owners will think that SEO optimization is not good, Therefore will terminate the SEO optimization plan, this is many enterprises in the network marketing aspect often encounters the question!

And the disadvantage of bidding, naturally, the cost is higher, and there are a lot of false clicks, or the conversion rate is too low, which is because of the skills to set the keyword is not mastered, there is another reason, that is the competitor's malicious click is also possible, So many business owners found that although the site's keyword rankings up, but can be converted into orders are very few, but each month but continue to pay fees, and finally will be in rage, the end of the promotion of bidding rankings!

So to address these two disadvantages, we can go at the same time to do SEO optimization and bidding rankings, because Baidu's bid ranking has a rule, that is, the higher the ranking of their own keywords, then the corresponding click costs will be lower, so through the continuous optimization of their website keyword, to get a higher ranking at the same time, In the use of bidding rankings, in a short period of time so that the site to occupy the home page of Baidu, so through the search engine marketing costs will be reduced a lot, and because the keyword optimization, the corresponding flow conversion rate will be upgraded, so that will be able to bid rankings and SEO optimization of the complementary advantages!

Second: Diversified marketing so that competitive rankings and SEO optimization more advantages

Search engine has slowly become the portal of the network, even if it is a very well-known site, users will often search through search engines and landing sites, if your ranking higher, then the user access to the greater opportunities, but also to enhance the site's brand! From this point of view, although bidding rankings and SEO optimization is very important , but also can not give up other marketing methods, so that their website on the Internet constantly exposure, through the online publicity, and gradually enhance the visibility of the site, and then the user through the search engine is very easy to find you, that is, through a variety of marketing, enhance the visibility of the site, and then through the So that users can easily find you on the home page, so your website brand has been promoted, such marketing, can increase the loyalty of users! can also achieve a higher conversion rate!

This shows that not only SEO optimization and bidding between the two can complement each other, and other marketing model, will also allow SEO optimization and competitive benefits, in short, as long as the correct method, thinking right, no matter what kind of marketing, whether Black cat or white cat, can catch mice is a good cat! This article source: Lovely li Bedding Www.keaili.com A5 Starting, reproduced please specify, thank you!