One.
The working principle of SEO
When it comes to SEO, many are not very familiar with SEO friends easily want to put it and the word "cheating" together, now we talk about the working principle of SEO, as well as the difference between the SEO and the SEC, to the SEO a rectification.
The work principle of search engine optimization (SEO) is very simple:
What kinds of websites do you like to put in front of every search engine in the world?
The answer is: good quality website.
What kind of website is the so-called high-quality site?
1. Let the user feel good: The content quality is good, the user experience degree is high
2. Let search engine feel good: Website structure, page design, tag annotation and so on all aspects of detail design reasonable, can let search engine more easily search inside content.
What is the job SEO to do?
Ordinary Web designers and Web site production staff do not understand the network marketing, do not understand the production of Web sites, are basically a single from the aesthetic and functional aspects of the design and production of the site, because the site can not consider the structure, link structure, page copy typesetting, label annotation and other aspects of the details, So most search engines are very difficult to include most of the pages of the site, it is difficult to search the contents.
SEO personnel to do is to optimize the site, improve the site, so that search engines more easily indexed content, more search the content of this site, search engine search was found, if with other marketing work done very good, This site from the content of the quality and the site structure of the search engine friendliness than other sites do excellent, ranking naturally went up. It's as simple as that.
L SEO is so simple, not as complex as everyone imagined. SEO to do the job is to optimize and improve the site, the site to create a better! The website makes good, obtains the good rank is very natural thing,, does not that search engine does not like to put the good website in front.
Think, life is also the truth, we do not have the power to change the society around us, we can only cultivate their own stronger, to adapt to this society, let the community to recognize us. Society likes good people, because these people can accelerate the progress of society.
Two. How the Search engine cheats (SEC) works:
The search engine cheats (SEC) 's thinking is also simple:
Each search engine has a certain loophole, research search engine ranking rules, find the loophole. Then cheat the rankings according to the loopholes or design cheating programs to mass production cheat sites through search engines to bring traffic.
Search Engine cheat idea is simple, but the technical threshold is very high, now engaged in search engine cheating people are very smart, are top of the program master, because they are able to find the search engine loopholes, this realm is not common people can achieve. They exploit search engine loopholes, mass production of spam sites, Use these spam sites to bring huge traffic through search engines, and then use online advertising to change those flows into money.
Although they have made money for themselves in this kind of behavior, but because their behavior destroyed the results of the search engine, so they caused the user dissatisfaction, the user dissatisfaction, the search engine will not be satisfied, because the search engine is to pursue the user's good feeling. Then, search engines to improve their search quality, it is necessary to delete these sites, And some techniques are used to deal with these cheating practices.
Search engine cheats earn money through search engines, but they lack the search experience that hurts the search engine's interests.
Cheating is not optimization, search engine cheat English spelling is search engine Cheat if you make a short name for this behavior, it should be the SEC
Three. The difference between SEO and SEC:
seo meaning is SEO (Search engine Optimization)
And cheating is a search engine cheating (search engine Cheat)
The two words of optimization and cheating are worlds apart.
SEO to do is to adapt to the search engine
The SEC does things that violate the search engine
Behavior is different, the result is naturally different.
After (search engine optimization) SEO site will do more and better, in search engines to get better rankings.
After (search engine cheat) SEC's website only obtains the short rank in the search engine, once was discovered by the search engine, will be deleted.
There is a big difference between SEO and the SEC:
The SEC has also been working on search engines, and search engines are constantly working on the SEC, fighting each other.
SEO is just a simple search engine ranking rules, and did not struggle with search engines. Just try to make their own site according to the rules of the search engine to create users like, search engines also like the site, SEO relies on search engines to survive.