SEO and Web site readability win, you did it?

The readability of the website text is a factor that the website often ignores. Although designers have design guidelines to follow, SEO experts have SEO skills and tips, but this is not comprehensive. Although good design and search engine optimization work is very important, but in order to make the site successful, site marketers also need to consider other factors, readability is one of them.

Readability does not improve the search engine rankings, so why care about readability?

Unless you are a customer only to do site ranking SEO company, search engine optimization is only to meet the needs of customers and must perform one of the duties. If you are an SEO company, you may be concerned or simply don't care that your work actually adversely affects your customers in other ways. In an unqualified SEO opinion, the ranking of the site is more important than anything, and the visitor whether to visit the site again is not his concern. This is the choice of SEO outsourcing services companies need to consider a factor. A good site optimizer will be more aware of the site's readability and appearance, while an unqualified website optimizer is focused on improving the ranking method, so before you consider using an SEO, ask for a look at their previous optimization cases.

The situation is different if you are in charge of the overall performance of a company's website or your own website. Typically, there are internal personnel who are in charge of search engine optimization. Search engine optimization by in-house personnel can provide better solutions for some companies, as companies can master the goals of designing and optimizing both processes. While a good SEO consultant can do a good job, it's better to handle the trade-off between SEO and content readability by optimizing the in-house staff.

Why, then? Because doing a site's search engine optimization does not have much effect on its readability. On the contrary, if you don't consider the details, some readability rules will make your search engine rankings drop, which we'll talk about below. To be honest, there are exceptions that improve readability and achieve higher rankings, but that's not a lot to see.

This is one of the inherent contradictions of the search engine itself: the site is optimized for search spiders, but ultimately the use of people. This is easy to search for spiders because it doesn't need to look at what's written on your site, and your visitors want to read the content. If your site is optimized for search engines, you are likely to get more unique visitors, which is good. But the steady flow of traffic usually comes from loyal readers who often visit them, who value readability more.

readability and search engine rankings

There is no clear correlation between the readability of the site and its ranking. However, as I said earlier, many of the rules of readability have little effect on the rankings of the site, and some may even lead to negative effects. Readability is a more subtle problem, and it has no quantitative metrics, so it's hard for search engines to consider it as a factor in their ranking algorithms. But that doesn't mean there is no readability rule, and there's no harm in understanding these rules.

Readability is a feature of your site's content. While a readable site does not lead to a better ranking of keywords, you have to respect your visitors. This means that you should make them feel good about visiting your site. From a marketing point of view, spending money on advertising and search engine optimization, so that customers visit your site and then lose customers, it is extremely stupid behavior. A dilemma for SEO is how to optimize a website, especially its content, without reducing its value to customers. The keyword stack is a typical example. To get a higher ranking, some people fill the text with keywords that are of interest to a large number of visitors. Such texts sometimes look as if they were made for simple machines, not for human beings.