Seo art-learning from Advanced Search

Preface:

In this age of information explosion, the information on the Internet is mixed. Sometimes we do our best to get the results we want. In this environment, learning a advanced search technology is a technology and method that modern people need to learn more and more. As a result, I used my spare time to learn the art of Seo, learned to use advanced search skills, and also learned the important factors that affect the ranking of website search and the important methods to improve the ranking of website search.

This is a very useful technology. For a person who is about to enter the IT industry, learning Seo technology can greatly improve his understanding and understanding of the IT industry. I borrowed the SEO art book for preliminary study. Now I want to sort out the study notes of the Advanced Search section and attach my learning experience.

 

Advanced Search Technology:

1. Basic commands

A)-keywords: exclude keywords from search results

B) + keywords: mandatory include keywords

C) "keyword group": displays the exact match phrase in the search results.

D) keyword 1 or keyword 2: at least the result that contains a keyword

2. Google Advanced Search Operators

Operator	Introduction	Seo applications	Example
(Site :) -- domain name Restricted Search	Restrict search to a specific domain name or directory	Roughly display the number of URLs indexed by Google	Site: www.google.com
		URL from a directory	Site: mit.edu/reserch
		Contains all subdomains	Site: Google.com
		A website displaying a top-level domain name	Site: org
(Inurl :)/(allinurl :) -- URL keyword limit Index	Results that restrict search to include search terms in a URL	Search for webpages with keywords in the file path	Inurl: Seo Inurl: Company = Allinurl: SEO Company
(Intitle :)/(allintitle :) -- Title Keyword Search Restricted Search	Restrict search to files with search words contained in the page title	Search for webpages with keywords in the page title	Intitle: Seo Intitle: Company = Allintitle: SEO Company
(Inanchor :)/(allinanchor :) -- restricted search by the keyword of the anchor text	Restrict the search to files on the reverse link of the page. The Anchor text contains the search term.	Search for pages with a large number of reverse links or strong reverse links, and the reverse link anchor text contains keywords.	Inanchor: Seo Inanchor: Company = Allinanchor: SEO Company
(Intext :) -- Restricted Search of page text keywords	Files that restrict the search to contain keywords in the text on the page	Find the most relevant or optimized page text	Intext: Seo
(EXT :)/(filetype :) -- file type limit search	Restrict search to files whose names are extended by a specific file	Possible extensions and file types in the Set: PDF Html#.htm . Xls . Ppt . Doc	Filetype: PDF Ext: PDF
(*) -- Wildcard search	Indicates that any text can be inserted here.	Search for partially matched phrases	Seo * directory return "Seo free directory" "SEO friendly directory", etc.
(Related :) -- similar URL search	Displays related pages. What is mentioned here refers to a page with a common reverse link. Find the websites on the page that provide links, and then check where these websites are still linked (similar to co-referencing ). Usually 25 ~ 31 search results	Evaluate the relevance of the website's neighbors	Comparison: Related: www.linkdiy.com And Related: www.alchemistmedia.com
(Info :) -- search for URL Information	Provide the information of a given webpage	Check whether the page is indexed by Google and provide links to more URL Information. This search can also remind you of possible website problems (copying content or DNS problems)	Info: netconcepts.com The page title, description, related pages, reverse links, and snapshots are displayed.
(Cache :) -- view what the page looks like when Google crawls	Display the page content stored by Google	Google's text version and Seo browser are both effective.	Cache: www.stonetemple.com
(~ Keyword)	Display other keywords that Google deems relevant to this keyword	This helps you find out which vocabulary should be added to the page.	~ Zoo ~ Trip will display keywords related to Zoo and trip

 

TIPS:

1. The search algorithms used by each search engine are different, and the weights of various factors that affect the result ranking vary among different search engines. Therefore, for search engine optimization, it is best to optimize a search engine first. Of course, this search engine should be one of the most widely used search engines for target users.

2. When we use the search engine to retrieve information, the method is generally relatively simple. When I used the search engine myself, 90% of the time was spent searching with keywords, that is, the most basic search method. Although this can meet your needs in 90% cases, sometimes it can be used with advanced search methods to help us get information faster and better, especially for highly specialized search results, such as essay writing.

3. For most people, the implementation of search engines is an unpredictable process, but it is not as hard to achieve the optimization of specific search engines as imagined. Most of the time, this is a cyclical process. Good optimization is a virtuous circle, and poor optimization is a vicious circle, to achieve good optimization, we need to have a deep understanding of the factors referenced by the search engine when ranking the results. Some factors will increase the ranking, while some factors will decrease the ranking, we must step-by-step our efforts to make the rankings better and avoid the search engine minefield.