SEO Basics: Search engine operation process and SEO coping style

This first SEO training article is to talk about the basis, the main overview of the search engine operation process, as well as we are in the process of SEO targeted response and adjustment means. Maybe a lot of people like my training object, all think they know SEO, but in answer to my preparation of the basic questions, can all right people are very few. Therefore, we also start from the basis, although I think my blog readers should be more advanced SEO, you will be with me to do a review together:

Search engine Operation flow Summary and the derivative SEO problem

The image above is a summary of the search engine operation process, the real situation will be much more complex. In this generalization process, I will list the main steps, including: Search engine crawler Crawling Site page-the search engine included-search engine (in the user search) to determine the user's search request-(Retrieve the database, the matching results sorted) display search results-the user clicks on a result, leaving the search engine.

SEO is in the processing of Web sites, search engines, search the relationship between the three users, so SE's every key operation process will be SEO to pay attention to. Combined with the above diagram and the above mentioned steps, we can see the search engine flow and SEO ideas are one by one corresponding.

Search Engine crawler Crawl web page = = "How to let Spiders find our website, Web page?"

Search engine included in the web page storage = = "What way to ensure that my web page is crawling after being included?"

Search engine to determine the user's search request = = What are the words that our target users use when searching?

Search engine in order show search results = = "How to make our page top?"

User clicks on a result = = What method can improve the click rate of our page?

In the further understanding of the search engine on each step of the approximate approach, we should focus on the derivative of the SEO related issues. Each point listed above is in the process of SEO to face and deal with. Different websites give the answers to these questions differently, so the final score is not the same. Friends, you might as well now think about, every step, you will give what kind of answer?

How to deal with and solve problems in SEO

In the whole process of coping, processing, solving, improving, SEO is actually relatively passive, all the practices are for search engines and user preferences. Therefore, I used in PPT 09 years the most popular "sentence", and with the general "XX" is not the same, we are hoping to be "xx" rather than resist (embarrassed!). ）。

Be found--let search engines find websites, Web pages.

Being found in this step, what we have done is to provide the search engine with the portal, external and internal needs. In this, I said, "Let search engines find sites, Web pages," and not just Web sites or Web pages, there is a difference. Don't believe it, you think?

be included--let the Web page into the Search engine collection library

Search engines are included in the classification of treatment, different levels of treatment is not the same. How to ensure that the site page into the most suitable for the collection of databases, and long-term maintenance, it needs to have a primer, relegation, the promotion of capital and ability drop.

If your site is a picture station, that should pay more attention to the image of the search engine included and ranked it?

Be ranked--get a good position on the search results page

Google's ranking algorithm is very complex, with foreigners sorting out the most important factors affecting the ranking. Website to be ranked in a search request, the premise is included, and then the Web page to meet the user's search terms, followed by the ranking of the competitive ability. This order, many people are considering the reverse, resulting in the process of doing SEO, there are problems.

Be clicked--let the user find and click on your Web page

The abominable thing is that we are all passive in the whole process, and the gratifying thing is that after we have done so much, we finally have a user click on our page. We've got traffic!

This step is also not easy, how to let users in the 10 basic search results + possible ads + potential for local information + possible pictures, videos, news, real-time search results and so on an old team to find and click you? Answer: Lean forward, meet demand, eye-catching.

In the problem and solve the problem of the two points, can say something very much (otherwise we these SEO blog what to say:), this is just a rough guide to everyone's thinking. As with previous suggestions, you might want to think about what you would use to get the best results in every sentence. Look forward to your sharing and discussion.

Kotler in the book "Principles of Marketing" to define marketing in order to obtain benefits from customers, create customer value and establish a strong customer relationship process. Customers and markets have five core concepts: needs, desires and needs, marketing supplies (products, services and experiences), customer value and satisfaction, exchange and relationships, markets. SEO can not run every point, every point has a story book. The author is different, the story is not the same as Liao, so review review and training is very interesting.