Seo basics

SEO aims to influence various search engines, such as Google, Yahoo, and MSN, and increase access to websites. In other words, SEO policies are policies that increase traffic. Website traffic is the center of SEO.

SEO improves the ranking of a website on a specific keyword search result page to increase the traffic.

However, is a successful SEO strategy a mysterious art that only a few masters can master?

The answer is No. It is not as difficult as you think to get a good ranking in a search engine. In addition, almost everyone knows to adopt effective SEO strategies.

Thinking from the search engine perspective

The first step in developing a successful SEO strategy is to consider the issue from the search engine perspective. That is to say, the webmaster should always remember that the search engine only captures the existing information on the page. They do not speculate on the deep meanings of the lines in the text, nor integrate the ideas in the text or summarize the context content. Compared with human thinking, the search engine method is much clumsy.

Therefore, from the perspective of search engines, webmasters can clearly convey the content of each page. Do not blur the search engine's eyes and let them guess the meaning between lines. This is the most effective SEO technology that webmasters can use.

Keywords, search term, tags

Keywords, keyword phrases, search words, tags -- the objects referred to by these terms are all the same -- that is, a single word or multiple phrases and phrases that represent the topic of a page. When formulating SEO strategies, it is vital to fully understand the position of keywords in SEO.

For example, if a webpage is about "large green ornament", the search engine will find that the word "large green ornament" appears multiple times on this page, then it will think that this page is about "large green decorations" and store this conclusion in its database, that is, "this page has large green decorations ". In this way, when someone searches for "large green decorations", your page may appear in the search results.

Developing effective SEO policies means that webmasters must understand what words a user uses when searching for their products or services. Then, use these words when editing the content. "Optimization" refers to the repeated appearance of a specific search term on this page, highlighting the importance of this term.

SEO strategy-five principles

The following five principles are the basis for developing SEO policies for customers:

1. Perform an initial keyword analysis to find the search term with the most potential search capability. The most promising search term is not necessarily the word that gets the most search times, because these words are too competitive, but it is more difficult to get a good ranking. Select a keyword that can obtain a good ranking.

2. Keyword analysis allows us to finally select four to five search words (keyword phrases), which are relatively likely to increase the website ranking and traffic. We call it keyword group. "" keyword group ".

3. Then we strongly advocate that the customer generate highly targeted pages for each keyword in the keyword group. The page topic must be clear and visible to users and search engines. Each keyword has a separate page, and the word appears repeatedly in all important locations on the page. "Optimization" means that the word is repeatedly mentioned or its synonyms, synonyms, and other words with the same meaning for a specific keyword on a page.

4. Believe that "the more the better ". If a competitor is better at a specific target keyword, we recommend that you start with the content and edit more related content than the other party. Of course, this does not mean that you just plagiarize or simply pile up keywords in the text. Search engines are stupid, but they are not stupid.

5. After the page content is optimized, you can establish Inner links. The so-called inner link refers to the link from an external website to this site. Each link highlights the importance of the linked object. As we all know, links should be related to the content of webpages, highlighting specific keyword phrases. For example, if the page contains "large green decorations", other websites related to "large green decorations" are the best links to this page. This is the so-called "correlation", and its importance should be self-evident.

We have not only rich experience in establishing links, but also a large number of blogs, articles, videos, and site resources to meet the connection requirements of different customers.