SEO behind the Contest brand first

In the face of today's search engines, Baidu's pattern will not change, the content has become the core, outside the chain although important but its role compared with the previous has been weakened. In particular, Baidu outside the chain tool more guiding significance, but it is not mature enough. Why in the large area of Baidu update, many stations were k off or down the right, plainly because its brand effect is not strong enough, not a large number of audience support. There are still a lot of stations still intact, because of the strong support of users, and the site for search engine dependence is not so strong. Not only that, in the hearts of users, brands have stopped in their hearts.

Then, we now do SEO need to consider the core should also have to change, the change is in the network to establish a brand. Of course a brand can be successful, can be long, this and the site's values are directly related. This brand can be a Chinese name, or it can be a registered trademark, or it can be a Web site, just like hao123. When the SEO slowly focus on the brand, SEO also slowly began to spread the impact of the network. When the brand priority gradually into the eyes of SEO, how to better make the site brand highlight it?

　Information in the station highlights the brand

Information in the station contains the title, description, logo, breadcrumbs and the bottom of the copyright section, in the past many examples of SEO, found that many people and is very focused on brand keywords, more is the accumulation of some target keywords, in the above areas can not be a good embodiment of brand words. Now, most of the search results are targeted keywords, do not see the brand keyword, users naturally can not remember the site, can only go one click. Although some of the descriptions may have brand words, but the role is very definite no title eye-catching, so in the title must emphasize the brand. In addition to the first page title, the end of the other pages should be branded words, rather than a lot of keywords. For breadcrumbs navigation, logo and bottom information also emphasize brand words, so it is not too much optimization. Look at how Baidu is doing, you understand.

content or product has value

Can be found that the successful operation of the website, the value of its website is popular. A brand site, if there is no value guide, first of all, can not obtain the user's trust, and how to allow users to support it! Valuable content or product display, we must grasp the user's psychology, but also long-term continuous introduction. Valuable content requires that the site itself has its own insights into the industry or the products it operates, or else it may not know its value. Users like a site more is attracted by its content, valuable content to seize the hearts of users, attractive product introductions are also more conducive to the conversion to sales. To provide some valuable content related to the theme of the website is the core of a website brand.

The promotion of external optimization to highlight the brand

Many people in the promotion, all want to leave anchor text and links, in the major sites in reducing the weight of these links, we need to find ways to give users more useful information. We want to change the way we used to, turn links into brand words, write some quotes, and let users remember brands and search for brands. A simple example, many people in Baidu know to do promotion, always want to leave the site link or promotional links, but because Baidu Audit system is very strict, leaving links are more difficult. In fact, we can strengthen the brand name, guide users to search, as long as we provide the answer is very pertinent, no advertising components, users are generally going to search for understanding. Here is a key point, do external promotion and internal optimization, like to pay attention to the user experience. When all the users are searching for brand words, your SEO will not have to consider the search engine. To see Taobao, you know that every day through Baidu into Taobao more than millions of users. Taobao never do keyword optimization. This example is not to say that we do not attach importance to keyword optimization, but to pay more attention to their own brand optimization of the promotion of words.

Perhaps before we all too much attention and SEO directly related to the part, and some hidden in the later part of the people did not pay attention to, perhaps only the crisis to everyone may be taken seriously. Rather than that, it is better to start the brand building as a implementation strategy, one day, we can completely off the search engine, have more time to pay attention to content, pay attention to the site experience, we did not leave SEO.

SEO head-on confrontation will be more and more intensified, we might as well avoid its sharpness, priority to do their own brand building and promotion. In time, we will return to the real SEO. This article by Xian website Construction http://www.tt-sem.com/original offer, A5 starting, reprint please specify, thank onlookers.