Seo blog (1)

Seo blog (1)

What is a blog?

I once saw the definition of "blog" in the professional vocabulary of the one hundred science book. In the original article, blog is the abbreviation of web log, which means "Network articles" in Chinese and "Network Logs" in short ". While blogger (blog) is the person who writes the blog. Specifically, the blog concept is interpreted as a person who publishes, publishes, and posts personal articles on the Internet using specific software.

A blog is a Web page, which usually consists of short and frequently updated posts. These posted articles are arranged by year and date. The content and purpose of a blog vary greatly from Hyperlink and comments to other websites, news about companies, individuals, ideas, to diaries, photos, poems, and essays, even sci-fi novels are published or posted. Many blogs are what you think, while others are collective creations by a group of people based on a specific topic or common interests. A blog is a real-time message sent to the network.

Advantages of blog

The benefits of blog are obvious. The following are some of its advantages:

· Blog is a good media that allows your customers and potential customers to better understand your products or services.
· When you post information in your blog, the blog software will automatically update your website, add new information and organize the previous content.
· After each new content is added, the blog will automatically publish the added content on the Internet. The automation of this process simplifies all the promotion processes (which are usually time-consuming ).
· Blog provides a good platform for readers to leave comments, interact and communicate.
· Due to the generation of interactive blogs, links gradually appear on the Web logs you have posted. This improves the popularity of your website links.

What blog software is used?

Blog software, both free and for profit. The following four well-known multi-blog user systems are:

1. Google blog (free): This free blog system has many impressive options. The bad thing is that this blog is not perfect yet, and there are no potential customers, so far there are no good solutions.

Blog is generally divided into two types: one is officially hosted (via Google server), called blog * spot; the other is a private blog, the content posted on the website is automatically updated. We do not recommend that you use blog * spot because all the content and links on it do not bring you any benefits. After all, this is not on your own website. It is a good practice to add a blog on your own website.

2. wordPress (free): WordPress is also an unforgettable Blog system. The installation process is simple and there are multiple options, including simple-install-plug-in, has the ability to scale the program (click here to view the large directory ). I have installed and used WordPress for some time. It is highly recommended here.

When using Word Press, you should note that the webpage template you are currently designing should be purely CSS-driven. If not, there will be a lot of unnecessary troubles.

3. Movable Type (charged): movable type is currently the most popular blog tool. It provides great flexibility and charges $149.95 a year.

4. typepad (charged): The Type Pad and movable type come from the same enterprise.

What should I consider before creating a blog?

It is not difficult for the network administrator to install a blog system, but you need to find the best way to integrate the blog into your original website structure. There are some important factors involved in blog availability and search engine ranking:

· Blog title: Your blog represents the company's brand. Be careful when designing a blog name.

Record and study the name of your competitor's blog; you will find a pattern keyword, and then investigate the keywords related to the blog of various search channels in your industry. If you use tools such as keyword discovery or wordtracker, you will find matching keywords.

· Determine the simple path: easy to remember and navigate. Your blog can be placed in the word directory of the website. Just like www.yourcompany.com/blog/, which is easy to remember.

· Add a blog to your navigation system: Do you want your visitors to draw your blog like a lucky draw after logging on to the website? Therefore, consider linking a blog to the website's navigation system. Most website holders add a link to a space in their blog to facilitate visitors to log on. Remember, your blog is created to establish a connection with the reader, so providing a convenient Portal is a key step.

Note: I suggest you actively treat your blog; it will become an essential part of your online marketing strategy. This requires you to spend time researching and let the blog play its functions. High-quality articles should be provided to readers on a regular basis, because only in this way can visitors be retained.

Avoid repeated content on the blog

When you post new logs on your blog, the system automatically updates the logs. One is to update the List by date (by month or week), and the other is to update the List by category directory. Classification directories or "tags" allow visitors to quickly find related articles based on your specific themes. For example, when I want to classify this article as an SEO blog, I will certainly use the following tags, such as "network marketing", "Seo skills", and "Easy Search blog, because these are all related to this article.

These auto-update options help users find information. However, many different versions of each same article may appear in the search engine. Let's briefly introduce them:

1. At first, the article will appear on the blog homepage (If your blog is updated frequently, it can only be maintained for a period of time)
2. There will be a copy of the article in "network marketing" in the category directory
3. There will be a copy of the article in the "Seo Tips" of classification Directories
4. There will also be a copy of the article in the "Easy Search blog" in the category directory.
5. The drive updated by date will contain a copy, and
6. There will also be repeated content in the blog subscription source, which may be a copy of the entire article or an excerpt from the original article, depending on how you set it.

In this case, an article in this blog has six identical copies. This is not a good phenomenon. We know that search engines do not like repeated content. This increases unnecessary data and consumes valuable processing time, the search engine feels like a lot of spam.

So how can we solve the problem of repeated content on the blog? Use the robots.txt file to hide some areas of your blog from the search engine. In this way, the search engine spider will not continuously generate the same content into the index.
Hiding update by date or by TAG/Category directory is a preferable method, for the following reasons:

1: The category directory is one of the most repeated parts on your blog. I recommend that you do not allow the spider to read this information. Think about it. If one of your articles is related to three directories, at least three identical copies will appear on your blog. However, if you hide the category directory and only update the list by date, your article will only have a single version. In the long run, this is more desirable.

2: Next, I will introduce you to a method that allows you to manage blogs and reduce repeated content.

A. All articles should appear in the article section of your website in a consistent format and be separated from the blog.
B. When you post a new article, extract a short excerpt and edit it as a link. link the entire article to your blog so that visitors can continue reading it.
C. Use the robots.txt file on your website to hide projects that update by date, subscribe to sources, or any other items that may lead to duplicate webpage content, except for tag/Category directories.
D. When you classify articles on a blog, you must be clear and concise to minimize repeated content. Brief excerpt does not have any negative impact on the original content.

I prefer this method. After all, blog is just a tool for introduction. The original Article is part of the website and is directly managed by the content management system without any negative impact.

Why pay attention to the repeated content on the blog?

The more copies of a file, the less valuable it is to Google or other search engines. Some content on your website will be devalued by Google and associated with the secondary database (generally, the content stored in the secondary database is of poor quality). This is called a supplementary index. Once the content is included in the supplementary index, it will not be seen in the day.

In general, websites will not be severely punished for having too many duplicate content, because it is completely ignored by search engines!