SEO Case: 4399 Small game website SEO case Analysis

In the small game industry, there is a website SEO is very powerful, that is 4399 small games, of course, 17173 small games to do good, but relative to 4399来 said, its SEO may be a little lame. Let's make a simple comparison and you'll see.

Two Web site Baidu included, outside the chain, the weight of keywords and traffic data

4399 Games: Baidu included 200,000, Baidu outside the chain 6.19 million, Baidu weight of 9, a total of 17,548 records, expected to visit from Baidu 3,029,791 Times

17173 Games: Baidu included 377, Baidu outside the chain 550,005, Baidu weight of 7, a total of 703 records, expected to visit from Baidu 112,534 times.

Simple data from these comparisons, you can see that the two sites SEO really big gap. With such a contrast, today I would like to share with you about the 4399 of small game site SEO cases.

1, Brand keyword Strategy

A few cases in front of the introduction of well-known website brand keyword strategy, here 4399 for the use of Brand keyword strategy more to the force, we look at a group of data can know:

Keywords Keyword index

4399 Small Games 978795

4399 456200

4399 Locke Kingdom 286013

4399 Small Games 256766

Simple on these four keywords Baidu index sum =978795+456200+286013+256766=1977774, according to the first can get the search engine traffic 30% calculation, these words can get close to 600,000 of the search volume, which is similar to include "4399 Keyword game brand keywords, a lot of indices are above 5000.

2, Long tail keyword layout

In the long tail of the keyword layout, the previous 4399 of a product manager introduced a large amount of long tail keyword strategy, has been their SEO optimization strategy is well displayed, here I will be a specific case to do an analysis.

We search 4399 small game home navigation almost any of the game keywords, you will find this keyword rankings are in the front of the position, most of the Baidu encyclopedia or Baidu's products under the first position is 4399 of the page, such as search "fighting", you will see the result:

　　

Fighting Baidu Search Results

　　Let's analyze the title, description, and keywords for this page.

A, Title: Fighting games, two-person fighting small game Daquan, fighting small game Daquan, 4399 small games

Analysis: The title inside the word can be obtained through participle of keywords: fighting, fighting games, fighting small games, two-man fighting, fighting Daquan, 4399 fighting, two-man fighting games, double combat Daquan, two-man fighting games and other more than 10 keywords, and search these keywords almost all in the first second position.

B, describe description:4399 fighting games, the entire collection of domestic and foreign fighting game, the duo fighting small game Daquan, 4399 pairs of fighting small games, blood fighting games, DNF men fighting games, fighting games, Altman fighting games, and so on.

Analysis: The focus of the description is to introduce their own web page information, also conducive to the description inside the layout of some specific more popular fighting small game name, such as blood fighting games, DNF male combat games, fighting games, Altman fighting games, search these keywords, found that these games have not yet been well ranked, Should be the reason for the relatively weak relevance of the page, while 4399 small games a single game page has access to a good ranking, such as search "blood fighting games" We found that 4399 pages ranked third:

　　

Blood fighting games Search results

Of course, some of these games are still not ranked, this should also be 4399 of the potential of mining keyword traffic.

C, keyword keyword: fighting games, fighting small game Daquan

Analysis: Although the keyword this piece does not have the weight output, but completes the detail, perhaps you provide the keyword to be able to help the search engine quickly to locate the content topic of the website, saves his crawl sort time.

As for the content of the keyword layout, here is not too much introduction.

3, Multidimensional classification of keywords

Multidimensional keyword classification, covering different groups of people, this is a big game portal to do things. For example, you can see 4399 of the navigation in the puzzle class game, there are children's games, in general, these two categories certainly have a certain amount of repeat coverage, but if you combine the puzzle class and children, it will not be able to cover all the games, 4399 of this multi-dimensional classification strategy personally still feel pretty good. This kind of word also has the action game and the shooting game, the sports game, the double person game and so on, has certain cross area, but the district separates, completes the SEO, can obtain the good rank. Of course, how to apply to their own website, according to the actual situation of their own site to be determined. Perhaps in a lot of friends it's not very desirable, in particular, the traditional industry, because we are afraid of classification after no traffic, or a small amount of traffic, but the value is not high, so do the gains, but in the long term, the site to promote good, it is necessary to do as much as possible to do a large area of the keyword crowd coverage.

4. Outside the chain analysis of the website

Outside the chain analysis of the main site to see Baidu related fields, anchor text outside the chain, as well as links, and so on. First look at Baidu related fields, because the display of more, we can find that Baidu related fields are almost all from the 4399 of the site's internal page, which also shows the weight of its own page is relatively high, able to support the site is relatively high.

Second, to view the site's anchor text outside the chain, high-quality links or more, the following is a love station given the results of the query, which has a total of anchor text links 5,525, the weight of more than 3 in 178:

　　

Weight above 3 link bar number

The use of Opensiteexplorer tool query to get the results of the chain shows that the site page of the weight of about 89, the value of the chain around 91, get root domain URL has 20,627 links, the total number of links have 441K:

　　

4399 Anchor Text link number

A single page of the chain analysis, most of the high weight of the link, for example, or "Fighting" section of the page:/special/13.htm, we query the link to the page, get the Baidu related domain is mostly Baidu related products, such as Baidu Encyclopedia, Baidu Bar and so on, which has a high weight of Baidu encyclopedia accounted for the vast majority.

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