SEO development Direction predicted by 315 of "Get user Cookies"

If you haven't seen the 315 party for 2013 years, then it's recommended that you look at the article first.

Many internet companies now have access to user cookies to learn all about the user's online behavior. Baidu in its search engine ranking algorithm, its user experience of course is also combined with these cookies analyzed by the data to carry out. such as page stay time, bounce rate, access depth, click location and so on. However, after being exposed to the 315? If this kind of behavior in the future is expressly prohibited by law, is illegal, then Baidu for the site's user experience to determine whether the accuracy of a discount? What direction will Baidu algorithm develop? Below, grassroots SEO to analyze my personal point of view.

a positive and negative analysis of obtaining user cookies

Access to user cookies can be based on the analysis of the user's internet habits, to make the site's user experience analysis, as well as the user to carry out accurate advertising, these are its advantages, both users can access the Internet through search to find their own needs faster content, but also to avoid a lot of spam ads, And out of their own demand for advertising. In this perspective, the analysis of cookies is both a win for both users and businesses.

And if the user cookie is not effectively stopped, so many unscrupulous businesses, will use this to obtain user privacy, engaged in some illegal activities, and even all related to the privacy aspects of things, can be obtained through cookies.

Ii. The reorientation of the legal system on cookies

The law does not veto a single vote for a win and not a moral act, even if it contains a large defect, the law will only try to make up for such a flaw, and to make a neutral regulation. I think, in the future Internet Protocol, should have more encrypted form of the data transmitted in ciphertext, of course, how to make these protocols become unified standardization, it also requires a long-term process. But in the last two years, the rules on obtaining user cookies are not legally a major change due to the 315 exposure.

third, on Baidu search engine algorithm to adjust the direction

Baidu has always been to the user needs, user experience as the primary purpose of the algorithm adjustment. Google has been fined for acquiring cookies, which is why Google and Baidu's direction of development always contain some of the reasons for the difference. So Baidu as the boss of China's Internet, will follow Google's footsteps? Body in celestial, certainly not, at least two years will not.

Four, we as a seoer, the site's optimization trend or user experience it ?

The answer is yes. User experience is to do to the user to see, and not to do to Baidu to see. If a website's user experience is good, its conversion rate is necessarily good. In other words, if we do not rely on Baidu to eat, by other sites to promote the flow will still be due to a good user experience and produce good results. So we do SEO must see direction, although SEO is search engine optimization, but do search engine optimization is also the goal of the final transformation. Even through cheating to be ranked first, attracted the flow, the user experience is not in place, still can not let the site show the due effect. So what is the use of SEO? Take My Site for example, for example, grassroots SEO (www.caogenseo.org) to provide free SEO diagnostic services, this is a way to enhance the user experience. If you do a SEO blog, just hair articles, hair outside the chain, even if they are original and valuable to the user. So what are you doing to show that value? or for the rankings? Then you are wrong, although you are doing user experience, but your users you do not care, even if your SEO blog ranking again good, but also as a way to promote their own. But it is difficult to establish the user initiative of Word-of-mouth, or that this through to the search engine to see the user experience is just to show their own SEO technology, its starting point and mentality are not correct, so, to do this model SEO blog, how many successful?

Summary:

Based on the research of grassroots SEO, we do user experience is to do for the user, not for search engines to do, only to meet the needs of users of the site is a good site, even if the demand for search engines is not 100% agree, also do not care too much, as long as a few big direction, it will certainly get a return, If this return is only from a search engine, then you are in danger. If this return comes from the vast majority of users, then you have succeeded. Only the website's user experience enhances unceasingly, is the network benign development a necessary booster.

This article for the grassroots SEO original in A5, reproduced please attach A5 this post address: http://www.admin5.com/article/20130319/493128.shtml