SEO direction of high Weight website one: Content quality win

Hello everyone, I am Chengzhou. Has recently been watching the dynamics of the search engine, in particular, the recent Google action is relatively large, first proposed to punish the site of excessive optimization, and then put forward to fight spam sites, these actions for the future SEO optimization must have a large impact, and all this starting point is to improve the quality of search results, improve the user search experience, So all the work or improve the quality of the site, enhance the weight of the site.

So how to increase the weight of the site? We should be based on their own actual situation to determine the direction of SEO, for example, we are the enterprise station, may not have too much content to do the filling, it needs to do the construction of external links, and external link building is most of the SEO program focus, This is mainly because links can directly affect the promotion of search engine rankings, the construction of the opposite content seems to be slow. And if it is the Web site of information, that our SEO direction is definitely content, by providing users with high value content constantly attract users, access to search engine trust. Different types of Web sites decide that we need to take different SEO strategies and directions.

Personally think, for a already high weight website, external link construction is no longer so important, although external links will still provide a large weight import, but the site SEO focus should be more on the site content construction, site structure adjustment, internal link structure and long tail keyword analysis and many other aspects, Today, wooden son Chengzhou for everyone to introduce high weight website seo direction of the 1th: Content quality win.

The content of the website is the internal information of the website, including text, pictures, and even video and flash, good content the most fundamental starting point is to consider from the user's point of view, to provide them with the desired, and then according to this starting point, divergent construction site content to continuously improve the weight of the site, For example, do the content of three degrees: Site Content Authority, site content originality, site content reliability.

　　1, the authority of the content of the website

A site to do a good authority is difficult, because this needs the accumulation of time, because this is no more than the government or educational institutions of the Web site, is born "official second generation" or "rich second generation", has the advantage. Is there nothing you can do? Here I offer a small idea that may be of help to everyone:

Quote authoritative website Information, for example, we do SEO, write a personal blog seo, in the blog to talk about a lot of SEO knowledge, here because the need will be quoted in the article Baidu Encyclopedia, Baidu Optimization Guide or Google Webmaster Guide content, these content is the authoritative content of the search engine issued, We cite also that the content of the site is based on authoritative content, the degree of authority certainly increased a lot.

And then continue to divergent thinking, this point to the chain, so that our site content appears in the authority of higher sites, plus copyright information on it, if you can add links that would be better.

　　2, the site content of the original degree

The originality of the website content is not only for an article, search engine site content of the original degree of affirmation is to be through a long-term observation, this point through Google can be very clear to see that Google's new site content audit will not be very strict, but later on the content of the requirements will be very stringent, if you collect a lot, Or the original content is too low, it is possible to encounter substantial reduction in content.

Content originality to grasp, in addition to long-term adherence, also need to do "add or delete", of course, there is an absolute original editorial team, that absolute force, for example, we write what is SEO such an article, if just write encyclopedia inside those just appear too low original degree, we can add some understanding of their own, such as SEO is to help the site better and search engines and users to interact, is a benign mutual push, this argument is not estimated how many people talked about, that is original.

　　3, the reliability of the content of the website

Site content of the reliability of a lot of time is actually very good to do, one is that we introduce the real information, such as our company selling products, it introduces all our company can provide product information, as far as possible detailed and real, so that users accurate understanding of products, improve transformation. Another, if we introduce the industry knowledge, it must be accurate, such as introducing the use of knowledge, you introduce the wrong knowledge may let others go into the wrong.

In addition, we see a lot of small information classes or news sites in the reprint of some current events will add copyright, so although the information content is repeated, but invisible to the search engine a good evaluation, so that search engines and users feel that our news sources of information is very reliable.

The weight of the site for the quality of the promotion of the content of today to talk about here, do these three aspects, our content quality will not only improve, the quality of the site will certainly improve. Friends who want to communicate with me can add my qq:843745641.

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