SEO direction of high Weight website three: Internal link layout

Hello everyone, I am Chengzhou. For a highly weighted website, we compared to the new site has a lot of advantages, it is important how we play their advantage, and how to optimize the use of SEO to play the advantages of this is the previous two articles "high-weight website seo direction One: Content Quality win" " The High Weight website seo direction Two: The internal structure adjustment "gives everybody to talk about, is also after successively I want to give everybody to talk of own some views, hoped these ideas to everybody enhances already has the weight website rank and the flow has certain help." The previous article to introduce the internal structure of the time actually talked a lot about the internal link layout of some views, although not particularly new things, but win in the practical, today I continue to talk about the site's internal link layout for the impact of high weight sites.

The most important factor for a search engine to evaluate a page's ranking is the importance of the page, and to improve the importance of this page, in addition to internal information and users continue to convey benign interaction, but also need us to do more outside support, some friends may say, that is not on the chain, indeed, For this page, we need more outside of the chain, of course, this includes all the pages outside the page.

In addition, we also know that a site outside the chain must be the number of the better, the higher the weight the better, the faster the better, but also to achieve high correlation, if on other people's website is difficult to do these, on the contrary, on our own website can easily do this, This is also my first point of view: As far as possible within the site to give an important page link support. The website is our own, we can also choose to pick out some important pages, to provide them with very high relevance of the page link support, whether it is the anchor text or hyperlink text, in addition, can meet the unlimited number of requirements, do these believe that the weight can also be better to improve.

A lot of friends don't know how to use the internal links, so that all the pages of the site are dead, or simply link back to the page, although the operation to simplify the work, but just let the weight of all the focus on the home page, the weight of the internal pages to promote too much neglect, such a strategy for the small station is still good, But for the big stations is fatal, in addition, for Web site search traffic to improve the help is not small. The following wood Chengzhou to give you a specific discussion of a few common case details, perhaps we can more intuitive understanding of how the internal link layout.

1, Home link layout, a collection of plots

Generally speaking, the weight of our homepage will be higher than the other pages, there are two reasons for this, one is out of common sense, we will think that the homepage is the most important page, and update the content of the site will provide more support to the home page, followed by the construction of external links, We are more just focus on the home page rankings, so the chain of text and anchor text is mostly the homepage link, for the inner pages will not deliberately spend too much time to do. Since the high weight of the home page, according to the preceding single page ranking rules, we can also use the home page to some of the more important pages of some support, which is here to give you the purpose of the collection of individual plots, and, preferably this piece of land links do not often change, so you can improve the link weight of these pages.

Seowhy portal page has a basic tutorial section, I observed for a long time, found that the plate has not changed for a long time, and then to check the ranking of these keywords, are very high, for example, we look at the "target keyword", his ranking in the second, "URL standardization" in the first.

　　

Seowhy Basic Tutorials

2, the internal link layout, the homepage does not necessarily be the key

A lot of friends in the content construction, the first choice is to do the home page target keyword anchor text, I believe this is also the mainstream of some of the site to teach us some of the practices, of course, this is also a way to save time costs, so we have to the internal link to the content Page and column page Here I want to correct everyone's idea is: the internal link layout is not necessarily all linked to the back page, the link to the content page may be better. This point in the Baidu Encyclopedia has given us a large number of proof, Baidu Encyclopedia of any one inside almost all have links to other encyclopedia pages, so constantly forming a strong internal chain structure, ranking nature will be much better. Or take seowhy as an example, we point to "create a textual form of Sitemap" in the article, almost no link to the home page links, most of the link back to the pages of the links, there is a problem, most friends focus on the internal construction of anchor text, in fact, hyperlinks can also, This article of seowhy is typical:

　　

Seowhy's Sitemap article

Well, about the internal link layout is simply mentioned here, there are a lot of skills and details, you can find their own or on some excellent website to learn. A friend who wants to talk to me can add my qq:843745641.

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