SEO do not ignore the optimization of early data analysis

We all know Maito this one truth, in our website optimization is also applicable, a lot of stationmaster because anxious want to give leadership to pursue a keyword ranking on the choice of the key words to do, the results did not bring the conversion rate did not let the boss or boss satisfaction, In doing site optimization before the data analysis work is very important, it is mainly the key word data analysis, webmaster do not ignore, only we do a good job of data analysis to determine the direction of our optimization, so that we do work to be handy, Below and you share the SEO optimization of the early data analysis work of several considerations.

　The competition degree analysis of keyword ranking

We need to understand the reason why we do data analysis, we want to three of the natural key words of the site data comparison analysis, analysis of keyword ranking competition, many webmaster will ask why we do so, very simple our ranking time is limited, we have the optimization resources are limited, We can not have unlimited time to do a ranking, analysis of these is for us to the ranking time and optimize the resources to make a reasonable estimate to prevent us from the lasting way of optimization.

　　Second, the keyword data analysis specific what to do

1. We have to identify the search engine first

Google and Baidu are two different algorithms of the search engine, if we do is Baidu, then we will go to Baidu search keywords, analysis of the natural ranking of the top three of the site for detailed data analysis.

2. The data analysis of the website is mainly those

<1> Title Analysis This is mainly to see if he is in line with the rationalization of the title, whether there is a long title, short title and the title is too many keywords, and so on, if the title is very standard, so you can see this word site competition.

<2> Station Content Analysis: We look at their page open (load) speed, with the website Speed test tool ping software test, can test the speed of the server, the faster the better, from the speed we can analyze the structure of his site and page content elements of the construction is qualified, Because these will affect the load speed of the website. (PS: For our own website Speed test I recommend using Baidu statistics he can be a good test of your station speed)

<3> see the relevance of the content (high, low or general) mainly look at the title of the core keywords and the content of the site, how the site is filled with the core keywords unrelated to some of the junk content, the higher the relevance of the more conducive to our keyword rankings.

<4> model text Analysis of its boilerplate text to see whether a lot of irrelevant and repeated content, so it is easy to affect the page relevance to reduce the value of the page, boilerplate text because it is every page to have or to be concise.

<5> Update (fine-tuning) The frequency of how, this frequency on the keyword ranking is influential, mainly to see their updated frequency is stable, while updating the content of the customer has no value and needs.

<6> keywords appear frequency, key words appear high frequency is good, but do not arbitrarily to add keywords such is cheating, we also want to analyze whether there is.

<7> the number of links within the station, this we have to analyze their site links, general small and medium-sized Enterprises station 50-100 is normal more than 100 is not good, the first words of small and medium Enterprises Station 100 is excellent, 100-150 is general.

<8> Number of exported links

Any site is to have export links, the general 40 or less than 40 can be, more than is very poor.

<9> analyze their page elements

The page value of the plain text is less than the page value of the text + picture, Baidu read map spiders have already, reading the era from our not far away, on his page element value problem analysis, we see, the text of the page, the body content is far larger than the boilerplate text, that is good, text plus pictures of the page, At the same time, the picture control in 2 or so at the same time to add alt attribute, text plus video page, we want to analyze whether the added video affects the opening speed of the page.

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