Seo, do you dare say you will?

Start from Seo? What do we need to know about the basic Seo knowledge? What is Seo? What Should Seo do? We are always confused about these issues. Let me talk about the general steps of website optimization from my personal point of view.

Initial Seo stage

Space Domain Name: the selection of space and domain names is the beginning of the establishment of a website. The selection of domain names should be considered to enable users to remember our website and be related to our enterprise. Another issue needs to be considered, that is, what the domain name has done before, what purpose it has been used for, and has never been used. Once there is a bad record, it will be a long process of trust to restore it.

Website Title Selection: keywords selected for most departments are based on keywords + brand words. Based on the indexing sorting principle of the spider, the title will be disrupted and then re-sorted. One of my websites is [Changsha Fanda-focusing on website construction and Seo Optimization for Small and Medium Enterprises !] In this way, our company will also be searched when we search for Seo Optimization on the Changsha website. This is a simple application of the index sorting principle. (Of course, there is also the title positioning. the user group I target is Changsha. The title selection can be different from the keywords on the homepage of our website .)

Website layout: The weight flow of a website is descending from top to bottom, from left to right, So what our customers need is shown in the top left corner. If we want to optimize a topic, we need to add relevant requirements to the navigation column.

URL optimization: a well-defined website is more conducive to crawlers and deeper crawlers. Therefore, when designing a program, website content pages must be called one by one. The use of bream is to facilitate spider or user experience.

In the initial stage of Seo, you also need to prepare the robots protocol, website 404 page settings, website maps, and pseudo-static settings (of course, you can also choose not to set pseudo-static settings), and 301 redirection. All of these need to be prepared before the website goes online. In the future, I will update my blog one by one.

Seo mid stage

Content construction: the style of a website is used to attract users' attention, and the quality of our website content determines whether users can be kept. I have seen many people working on Baidu know that since we all know that we want to solve users' Q & A needs, why can't we provide Q & A requests on our website? Search drop-down boxes, related searches, and keyword mining tools are long-tail words that we use to optimize a keyword.

Construction of external links: Although Baidu algorithm updates and external links are no longer so important at the current stage, we still need to do so, but we only need to evaluate quality rather than quantity, forum posts related to the industry are much better than just copying an article. For example, I occasionally send articles to A5, and once I send four or five high-quality external links. (Others will collect A5 articles ). The purpose of the external link is to attract the spider to capture the content of our website.

Misunderstanding: many people may have a misunderstanding when optimizing the enterprise site, that is, sending company news and engineering cases. I would like to ask these people, how many of your websites are there by searching for company news and engineering cases? Can these bring you traffic portals? Is the answer no? Actually, no. How many employees are there in your company? Will there be photos for each activity held by your company? Do employees in your company have requirements for these photos? When will your company have a holiday? Do employees in your company want to know? In this case, whether our company news and enterprise dynamics exist.

Seo later stage

Internal optimization, especially the use of the H1 tag, can rank the top websites and rank them on the search engine homepage. However, as the times change, this method has gradually become outdated, however, most SEO practitioners are still in the initial stage.

Traffic increase:

1. for a website with good rankings and good traffic, we need to further increase the traffic of our website, mining new words and event marketing planning are what we need to do at this stage. Through statistical data analysis, we can know where our users come from and search for words to come to our company, where is the last stop. This allows us to analyze users' consumption habits, preferences, and opinions.

2. the statistics show a page thermal click graph. Through this graph, we can figure out which page our users prefer to click on our website. This can change the page with fewer clicks, if you change to a column that you like, more traffic will be generated.

In the later stages, we need to rely on the marketing planning capability of events. If you do not have operation experience, we will not talk about it anymore. I would like to say that if you do not plan marketing events, so you can honestly make the long tail word. Once the long tail word is used, the traffic on your website will also be high.

Summary

After writing so much, there is no specific step for Seo. Many of them provide a way of thinking, just like "no matter whether it's a white cat or a black cat, what the mouse catches is a good cat. We should focus on what we do for our own user groups. Remember that Seo teaches us a way of thinking rather than technology!

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