SEO emphasis on overall optimization is not just content outside the chain

"Content for the king, outside the chain for the Emperor" has been every SEO novice first know, but also listen to the most words. However, only these eight words can be summarized seo the true meaning of it? is SEO so simple? The answer is clearly: NO. The quality of the site is determined by a variety of factors, optimization workers to do the work every day is not simply add content, hair outside the chain. In this, Senior website optimization Engineers, network marketing planning Beshunsan to personal combat experience and you analyze the impact of several factors SEO results.

1, Web server aspects

The server factors described here include the speed and stability of the server and the distribution of the server area. Now many sites are using the virtual space, many people also think that the virtual host is "low apartment housing", the server is "senior single-family house." However, as long as the server's security is good, the server is stable and fast, there is no difference between choosing a virtual host and a standalone server.

2, domain name selection and URL path settings

Now there is a saying is that the site's domain name choice in fact, the impact of SEO is very small, can be ignored. Fact SEO is focused on every detail. Do not feel that the impact of the small can be ignored, this kind of thinking is often you do not really good reason.

As we all know, the lower the directory level of the Web page the better, better not to exceed the Level 3 directory. A top-level domain name (for example: http://www.xxxx.com.cn/) has a higher weight than a level two domain name (for example: seo.www.xxxx.com.cn), and a level two domain name than a column page (for example: http://www.xxxx.com.cn/html/seo/ The weight of the column page is higher than the content page (for example: http://www.xxxx.com.cn/html/2012/seo_0115/646.html); static path (for example: http://www.xxxx.com.cn/html/ wztg/) is more advantageous to search engine's crawl and recognition than dynamic path (for example: http://www.xxxx.com.cn/html/wlyx.aspx?nid=959).

3, the site's navigation settings and the overall framework

The site's navigation is the most heavily weighted part of the site except for the title, description, and keywords. Is the most important factor that affects the user experience degree. Clear structure of the site navigation allows users in the shortest possible time to find the information they need, search engines will also like such navigation. In addition, the site navigation to use text-only form, so that the search engine will be read to, but also give a lot of weight. Do not: Site navigation to avoid using JS effect or flash.

5, the site title, description and keyword settings

The title, description and keywords have always been the most important factors SEO workers value. Also is the search engine to give the highest weight three factors. Therefore, some of the high weight of the site, just set up the three places, do not deliberately to do the content and the chain, the site keyword can also be quickly on the Baidu home page. Also, to ensure that each page's title and

The description is different and is consistent with the content of the page. You can set keywords on every page of some Web sites. This site page is best to set the long tail keyword related to the content.

In addition, the site title and description of the length to control reasonable: the more concise website title, the better, as far as possible not more than 25 Chinese characters. Web page description not more than 100 characters. (Analysis and adjustment according to the specific website)

6, the density and distribution of keywords

Website keyword setting is also the key. Its importance is no less than the site title and description. Site keyword settings are the best search engine guidance, it can be the first time to tell the search engine what the theme of your site. So the site optimization work is around and key words to implement.

In addition to the above six factors, is the content of the site and the outside chain. The above six kinds of factors are the hardware factor of the website. The content and the outside chain is the website software factor. Web site optimization workers to the site "hardware" and "software" should be valued. Make every little detail good to really do the optimization work well.

The above content by the excellent interest website long, the specialized website optimization, the website promotion Plan manager Beshunsan provides. Reference website: http://www.kj-cctv.com.cn/. If you want to reprint, please specify the source.