SEO battle: How to please search engine promotion rankings

As a webmaster, do SEO process, what factors affect the operation of the site? And the SEO process is actually pleasing Baidu and Google. Content for the king, outside the chain for the king, who will say, but, the factors that affect the ranking, is still there, not be Baidu K, is to enter Google Sandbox, SEO what details need to be treated cautiously?

The first is the feeling of the website, the website typesetting mess, even if the Baidu spider does not abandon, but also will not give the user the good experience. But if the Web site layout is very confusing, surrounded by SWF, no description of pictures, flash and other documents, is not conducive to spiders crawl information, and how to please search engine? Therefore, an SEO optimization is very friendly website, the home page must be typesetting neat, clear structure. And the first page has given spiders a lot of information can be crawled, the site's internal pages will link to the home page.

The server is the root of the network standing, leaving the excellent space is not far from the site optimization. For the choice of space for the vast number of webmaster experience is very rich, the first consideration of stability, followed by the most important speed. These two points will affect the search engine on the site judgment, so the choice of good space in the SEO is an important step. It is reported that the domestic well-known IDC China Connaught Network recently launched a series of U.S. server concessions to excellent server stability and speed to the Webmaster SEO road.

Keyword optimization is critical. No matter what the industry's website, there are all the matching keywords in each industry. And the target keyword is the user often search keywords. The target keyword is the choice is the website traffic key. Target keywords should first be related to the site, website products, user search habits related, such as skin care products, whitening, acne is a very obvious target keyword, but slimming, weight loss, such as certainly not appropriate. Therefore, the site must first set a good bit, and then to mining keywords.

The key to mining keyword competitiveness depends on Baidu index. Baidu Index can be through the address: index.baidu.com, to see a keyword. If the index hundred thousand, is has the operation value the market hot word, but optimizes to the ranking homepage but has many difficulties. Therefore, the selection of a number of small competitiveness of the long Tail keyword optimization to the home page, and then the hot key words, step-by-step steps.

In the process of SEO, links and content are always in an important position. Content for the king, outside the chain for the emperor although commonplace, but also the experience, although commonplace, but it is a must pass. Because no matter Baidu Google, always pay attention to original content.

A station wants to have long rank in Baidu and firm heel, with original content pleasing Baidu is essential. Therefore, in contrast, to some collection and for the original site Baidu will be given a very low weight, and even some sites will be k for no reason. And Google for the original relatively tolerant, also not for no reason to K drop a collection of content site. But similar to Baidu, will also give these collected site very low weight. On the contrary, with the texture of the original content of value to please Google, Google natural joy, it will reward a good ranking and sitelink reward.

Outside the chain for the emperor is not the hair outside the chain the more the better. Because the search engine in the quality and quantity of links, pay more attention to the quality of the link, the garbage chain took over, but will reduce the weight of the site. Hair outside chain should pay attention to three sex: relevance, universality, weight sex.

Relevance is that the chain must be related to the industry, which not only facilitates the target audience's click, but also conducive to the transformation of business value; Extensive that is outside the chain release platform to do a wide range of coverage, not only is the question and answer platform, forum messages, industry sites, web site software release, registered blog

A variety of external chain distribution can ensure that the changes in Baidu algorithm will not cause a significant change in site rankings. The weight of the self-evident, that is, the site should seek high-quality Web site distribution outside the chain, the weight of the outside chain and site time, PR value, the number of Baidu, Baidu snapshot update time, Baidu's site information on the collection of time and other related, high weight site can even do seconds, so you can improve the rate of reproduction and site information included.

SEO is a long process, many procedures are also said to be easy to do difficult. But mastered the law, to please search engines, to get a good ranking is also within reach.