SEO Data Analysis Skills Two: website content quality analysis

Hello everyone, I am the Phantom of the Rain. In the previous article, "SEO Data analysis techniques One: Keyword ranking analysis" for you to introduce the importance of SEO data analysis, if you have enough interest in this piece, may wish to join me to learn some SEO data analysis of some ideas. In front of the main for everyone is about the keyword ranking analysis of some ideas, but the keyword ranking is only our optimization results, to get good rankings, keyword ranking analysis of the four aspects (ranking level, ranking progress, ranking number, ranking transformation) is very important, But we also need to use our content optimization and external chain optimization to achieve the promotion of keyword rankings. To get the results you want, you have to be able to have good SEO skills, and today I'll talk about what we need to analyze about the content in terms of content quality.

The content of the website mainly contains the content of the code, text content, as well as the content of the layout design, including pictures and Flash, and so on, there is a content is the keyword layout and anchor chain connection layout, do a good job of these aspects of the site, the site content optimization is basically done, so our analysis to start from these aspects.

1, Code content analysis

The redundancy of the code content is what we need to pay special attention to when doing SEO optimization, some friends in the writing code in order to pursue aesthetic beauty added to the Flash and JS effect, did do a user experience, but to the search engine difficult to analyze, so as little as possible to use this type of code or to do this kind of code for the sub-pack, Reduce the burden of web pages. Of course, a lot of friends have enough understanding of this piece after also do very well, but the redundancy of the code still exists, here we recommend that you use to reduce the code as far as possible div+css layout page, do not use a large number of redundant code of the table code, use div+ CSS time also should pay attention to streamline, give a simple example: some friends like to directly write CSS to the Web page code, although the effect does not affect, but increased the weight of the Web page code, then you can write these CSS styles into a separate CSS file, reduce code redundancy.

2. Text content analysis

The analysis of text content is to see if the page is edited according to the keyword, do a sufficient correlation, to see whether the content fully take into account the needs of users, do a good job in the text of the customer's Guide to the transformation, but also from the perspective of optimization to consider whether the keyword has a good layout, as well as the layout of the anchor link, Lay a good foundation for web optimization. Many friends in the editing text content when like to carry out false original, but not pay attention to the user experience, this is very undesirable, in addition, some friends have not the site inside each page as the Site home page optimization thinking, resulting in a lot of friends in the station article text is not too much attention, There are many friends believe that the content of the column page is not too much attention, so that the text content of the page is low quality, not conducive to optimization, do text content analysis when it is necessary to do a good job analysis.

3, keyword layout analysis

A website optimization is good, the main keyword view is necessary, but for some long tail word ranking we can also get rankings, that is really good. I have a friend of the site to make full use of their own site weight advantage, layout on the page a lot of long tail keywords, through the internal article layout, through the site's text module layout, when we look at these keywords, found that the rankings of these keywords are quite on the front, these keywords, Every day to his site to bring a lot of traffic, site benefits naturally very good. So good keyword layout is the most basic is to do a word around, and then make full use of the advantages of Web design, layout as many long tail words, so that long tail words also get the weight of the page, ranking up to get traffic.

4, Cable Connection layout analysis

The layout of the site anchor chain many times affect our site these keyword rankings, regardless of our site needs to focus on: The main keyword, or we are more easily overlooked: Long tail keyword, can be through the layout of anchor chain to enhance the weight and ranking. For example, many of the company's current focus on the main keyword is only the ranking, so almost every article will be added to the main key words anchor, for the long tail of the anchor chain connection layout is neglected. There are also a number of sites for anchor cable layout can do better, such as the article page we can do a related article recommendation, product page can do a related product recommendation, the recommendations of these articles not only improve the relevance of the Web page, but also enhance the layout of the anchor chain, which for the Web page of the anchor chain to enhance the weight of a great help.

For the quality of the content of the Web page to talk about here, I hope you can learn some SEO data analysis skills to help their own site optimization to improve and upgrade. Friends who want to communicate with me can add my qq:578785411.

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