SEO for enterprises-search engine optimization

In order to make your company's website appear at the forefront of the search results, the number of enterprises that begin to "SEO" (search engine optimization) on the website structure and webpage is growing.

In May 2002, Sony tried SEO while updating its Internet access service information for enterprises to provide its website "bit-drive. As a result, the access to bit-drive linked from the search website Google has increased to 6 times.

Kodak began to implement SEO in order to improve the awareness of online services such as printing digital camera photos. In the first phase of August 2002, some Web pages were improved. By September, the page hits increased by about 30%.

Use words that are easier to search
If you use a search site on the Internet, most of the time the search results will reach hundreds. Most users only refer to the information shown above. In order to increase the access volume to the Web site, it is very important to make your company's website appear at the top of the search results. Therefore, it is necessary to make efforts to make your company's website URL display in the forefront of the search results, this is SEO. The main point is to use words that are easier for end users to search on Web pages and adjust and improve links between Web pages.

Most enterprises take measures to change words contained in Web pages. On the bit-drive website, the title and body of the webpage are embedded with words related to the services provided by bit-drive, such as "optical fiber" and "fixed IP. In this way, it can match the search term specified by the Google user and reflect the effect.

Kodak improved the IMG Tag, title, and META Tag in Web pages. For example, in the IMG label, the company name of Kodak is set in the Alt attribute of the image file content to display the description of the image content.

Root Communications, which provides the HTML mail service, implemented SEO on the HTML mail sending information website opened in May 2002. The purpose of this website is "to promote the charm of HTML emails to common users" (representing director Tian Geng ). Root Communications embedded the word "HTML mail" into META Tag and webpage articles. Two months later, the URL of the website appears on the first page of Google search results.

Links between webpages are also affected.
SEO objects are not just words. For example, improving the link job on a webpage is also a part of SEO. If there is no good link between webpages in a Web site, the search Robot (a program that can continuously search at a rate that humans cannot achieve) cannot find the webpage, therefore, you cannot create Web page indexes that contain detailed information. Bit-drive re-designs webpages so that webpages with important information are located at the top of the website tree structure.

In many cases, search Robot cannot inspect dynamic web pages such as ASP (Dynamic Server web page. In this case, a static Web page must be created in advance. The order of display can be determined by how different websites can be searched, such as Yahoo and other websites with high user traffic. Therefore, it is necessary to be linked by other websites.