Some time ago, Google released an official Seo guide. This document contains the best SEO practices for Google.
Everything should be centered on the user experience. Google's position on the surface is: Seo will eventually return to the user experience. Yes, we often hear this word for user experience, but I'm afraid few people really understand why Google applies the user experience to everything.
The reason why Google is dominant in the search market is that people like the search results provided by Google. For example, a recently published study shows that, the Google search result page is the third largest and most trusted source of online information. If Google no longer satisfies people with their search results, that is, the poor user experience, people will naturally turn to other search engines, which means that people no longer access Google. Of course, I will not click adwords any more. Therefore, whether or not you agree with some policies implemented by Google in the name of improving user experience, you can trust these policies based on user experience in the foreseeable period.
Does Baidu really reject Seo? It can only be said that it is sensitive to Seo. In other words, it is relatively strict with Seo cheating. Seo Baidu is easy to see, and Baidu has invested a lot of manpower in this regard. Therefore, it was originally a garbage station, but the characteristics of Search Engine indexing were well positioned in the search results, which also violates the original intention of the search engine, all the information that users can find is useless to themselves. What is important for a website is its content. Appropriate Seo is also essential.
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SEO from the search engine perspective