We do not have the ability of the magician, can predict the future development of the search engine, but according to the development trend in recent years, SEO future trend is still considerable. SEO future, you must clearly know 5 facts, so as to more long-term planning a successful website.
Opinion one: content is king
Search engines are concerned about the user experience, get rid of the content of the position, the release of spam type of search engine serp, often resulting in high bounce rate.
The main goal of the search engine is to make money, they have to consider the audience situation, that is, the user experience this link, if they ignore the user's service, will result in low quality articles. For this reason, search engines will always update their algorithms to provide the best possible results in the process of participation.
Point two: The natural reverse will always be the winner
Now some seoer think search engine is a machine system program, but, I want to tell everyone is: "Although it is a program, but the operation of the program is a person." "At the moment Google and other search engines hire some top doctoral and technical savvy countries whose sole purpose is to discover and belittle some link plans."
More flooding is linked transactions, 100 yuan 200 links, etc., but your progress is likely to be short-lived, although to get a higher ranking. This is not a good strategy. In the long run, the focus on access to high-quality outside the chain, natural reverse, will stand the test of time.
How to get the natural reverse is the key, releasing rich content is the best way to establish the natural reverse of authoritative website. Visitors can read the topics they are interested in on your blog, encourage your readers to share your content, and deploy your manuscript on social networking sites, clean and concise, as a good way to attract search engines.
Point three: Personalized search will become a reality
Personalized search function in the continuous integration, optimization. The adjustment standard SERP (search engine results page) reflects the audience's personal interests and connections.
In fact, personalized search results are expected to broaden the scope, as the most relevant results in creating unique SERP based on your preferences will keep you in the future will like to use the search engine services.
Point four: Optimization of multiple platforms is the key
While traditional search engines have been the default access point for finding information on the web, other platforms have increased dramatically over the past few years. As a site owner, you need to know what kind of platforms people may be looking for, what information on the platform is on your business, and make you better at optimizing the site out of a force.
Point five: Social media will become more and more important
Social signals are used as a ranking factor, and as the Web page shows signs of slowing activity on popular social networking sites, the possible synchronization of social signals will continue to increase the network's business.
The article is compiled by Chongqing SEO (http://www.seoread.org/post/seo-prospect.html), please indicate the original source when reprint.