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What is SEO?
SEO's Chinese name to do SEO, the main role is to optimize the site's keywords to search engine position in front of
The keywords can be divided into the following categories:
main keywords, Long Tail keywords, Related keywords
For example: Main keywords: web page long Tail Keywords: web design related keywords: website
Keyword index: Key index is the main basis of the Baidu index, through the keyword index can be used to analyze the main keywords relative popular long tail keywords, related keywords
Example: main keyword for mobile phone
Related keywords can be: Huawei Music vision, Millet, apple
Long tail keywords can be: Mobile official website, mobile phone assistant, mobile phone 12306
The second method of mining keywords:
Search by Baidu search engine
The third and fourth methods are: Search by Baidu dropdown box and keyword mining tools
Keyword Mining online tool address: http://ci.aizhan.com/
Keyword Competition
The key words of the competition are judged by:
Baidu Search Results Volume : The larger the amount of search results is generally difficult to optimize, but out of this also depends on the industry's heat, such as you are in the industry has a and B two keywords, A is 1 million, B is 8 million, then A is better optimized, again for example, your industry is relatively unpopular, The industry has a and B two keywords, A is 100,000, B is 200,000, then B is more difficult to optimize
Baidu Competition Promotion Volume: the more promotion quantity, the more difficult to optimize
The application of SEO in HTML
SEO optimization needs to title, keywords (emphasis on the current site keywords), description (on the site of the function of the business to do an introduction)
<HTML><Head><title>Day Crab Hand Tour-Fun game | Do the best hand tour in China</title><Metaname= ' keywords 'content= ' Day crab hand travel net, hand Tour net, best Hand Tour '/><Metaname= ' description 'content= ' Day crab Hand Travel Network is committed to providing the vast number of players to provide a huge amount of games, rich game information of a hand-tour platform, and strive to do China's best hand travel network '/></Head><Body></Body></HTML>
Keyword Stuffing
Keyword stuffing refers to the frequent repetition of keywords, improve the density of keywords, but this for Baidu search is a kind of cheating behavior, after all, found to be punished
Priority of Keywords
Main keywords > Long tail keywords > brand words
So generally in the title of the time to the main key words as far as possible to put in front, convenient crawler crawling
And the title is generally to be within 30 characters, because more than 30 characters, the following content will not be crawled by the search engine, two punctuation is equivalent to a Chinese character
At the same time the title has to be unique, because if the title has appeared on the Internet before, then your ranking is very difficult to rely on the front
Optimization of domain names
Domain name can be divided into: International domain name, domestic domain name such as:. com. cn. edu. Gov. com.cn
By domain name type can be divided into: top level domain name, domain name, level two domain name, level three domain name
When doing optimization, the top-level domain name and the first-level domain name should be associated, or else there will be two of the same site that is not conducive to optimization rankings
Selection criteria for domain names
1, the correlation of domain name is strong for example: www.shouyou.com, can also use full spelling or pinyin abbreviation to name
2, preferential choice of the mainland or Hong Kong server, because the foreign server access will be relatively slow, this is not conducive to optimization, but also not conducive to user experience
Domain Name Service registered website is million net
Local Website Quick Build tool
Open Source Forum System: Phpwind discuz Dynamic Network Forum
Article Management system: Weaving Dream CMS Empire CMS phpcms,siteserver (NET) dtcms DotNetNuke
Shop system: SHOPEX ECSHOP SHOPNC
Blog system: Z-blog worldpress Emlog
Article content Optimization
1, the content of the article to fit the theme, word control in between 300 to 500, every 100 to 150 words appear a keyword, the full text up to 3 keywords, the keywords also to be bold, that is, add <strong> tags
2, in the middle of the content to be interspersed with some pictures or video, enhance the user's experience
3, to keep the article update stable growth, in order to facilitate the crawler fixed time to crawl
Original and pseudo original
Non-original articles will affect Baidu search to be included, not conducive to search engine optimization
can use pseudo-original tools to deceive the search engine, but such articles tend to be semantic, lack of user experience, pseudo-original tool address
Page similarity
Page similar to spend high, Baidu search engine will automatically identify as the article repeat, not the article included
This also tells us that in two similar content pages we should also pay attention to their similarity, to prevent the similarity is too high
Ways to reduce page similarity:
1, the bottom of the site information streamlining
2, avoid the full-site friendship links
3. Increase the recommended function of related articles
4, add the previous and next function
5. Improve the originality of content
6. Add User Comment function
Website Structure Optimization:
1. Add the main navigation
2. Add breadcrumb navigation
3, the structure of the article to use a flat structure, because after several times to reach the page search engine will abandon the crawl, so should minimize the complexity of the page structure
4. Pseudo-Static setting: The process of converting a dynamic link to a static URL is called pseudo-static processing
5, if the site is larger or complex structure of the site can add site map, website online generation tool
Site weights
The weight is the search engine to the website comprehensive score
Weight distribution: Home > Column page > Content page
Ways to increase Weight:
1. Strengthen the construction of the outer chain
Benefits of outside chain construction
One, the outside chain can bring flow
Second, the outside chain can increase the weight
Third, outside the chain can improve the keyword ranking
2. Improve the quality of website content: enhance originality
3, reduce the weight output: refers to the site is not too low weight or link too much of the website Exchange chain, not nofollow label modified website Exchange chain
4, Central Station weight: For non-keyword we can use the nofollow tag to mark,
Note: nofollow can use the Firefox plugin to view
Site is down the right sign
1, using site home snapshot is not the first place
2. Home Snapshot disappears
3, keyword ranking down
Search Engine Common directives
Intitle Search Title contains a content
Inurl Search for content in the specified URL
Site Query the website to collect the situation
Domain command to query the site outside the chain situation
FileType search for content in specified format such as txt PDF doc
Example:
Gets the outer chain of the specified Web site
The site assumes that the URL is: www.123.com
So we can write in search engines like this.
Domain:www.123.com-inurl:123
Because there is no such treatment will be found in the site of the website link
SEO Getting Started Tutorial
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