SEO is not a mechanical duplication of work

Now many SEO staff, all think that SEO is nothing more than two jobs, a chain of content. SEO work is the mechanization of the updated content, mechanized release outside the chain. In view of this, there are many SEO personnel think SEO is a salary is not high, and very tired work.

In fact, I have been in touch with SEO these years, more and more feel that SEO is actually a scientific, systematic engineering, rather than duplication of mechanized labor. Here are a few ways to talk about my views.

　First, SEO should learn keyword analysis

Now a lot of SEO, a want to do not want to take a keyword to do it, so it caused, a lot of site rankings can be counted, traffic is also a passable, but is not to receive any orders. Because a lot of people in the choice of keywords is always out of a state of take for granted, and then caused, sometimes because a keyword competition through a large, optimized for a long time has not been optimized. There are also due to the deviation of the keyword selection, although the site brought traffic, but can not retain this part of the user, and so on. Therefore, as a qualified SEO must learn to analyze a variety of keyword data. Key data sources include Baidu related search, word-chasing tools, Baidu promotion Assistant, the major question and answer platform. We accumulate the data and then sift through the most appropriate keywords to optimize it.

　Second, the SEO should begin to consider before the construction station

Many friends always think that SEO is just doing rankings, and bidding similar, but less than bidding to spend a lot of money. Indeed, like the online legend of the outside chain and content does not compete in the key words in the case of a few ranking cycle, in a short period of time to have a better ranking, but this ranking is not stable. Because our site is not necessarily built to meet the needs of users. So, at the beginning of the construction station we have to consider SEO. Now very website is quite typical, especially the medical site, made a small 39 health nets like, content that many ah. But although the content is many, but a lot of is not what the user wants, and even has many small bomb windows, such station how can keep the user? Such a site has no good rankings are useless.

　　Third, the pursuit of crazy outside the chain

Believe that many outside the chain of personnel are complaining, their workload is too big, every day to send a lot of links. Even some people have enough to buy links in pursuit of short-term benefits. Look at the work of the chain of personnel and link the prosperity of the market, you can see the SEO the pursuit of the external chain to achieve how crazy ah. However, we have not thought, what is the original intention of SEO? is to optimize the site to improve the ranking in search engines, so as to obtain traffic, and then turn the flow into orders, right. However, if the pursuit of the outside chain may improve the nomination, but as mentioned in the 2nd, if your site itself is rotten, what can be?

four, how to make SEO no longer repetitive machinery

The above three aspects are true SEO should grasp the skills and some misunderstandings, said so much, many people will ask, that should how to improve it? First, the right SEO should be like this:

The first step, do a good job of keyword mining and screening.

The second step, if it is 建新 station, then first of all to consider the layout of the site, including keyword layout. If it is to take over the old station, then to the site for diagnosis, in general, take over the old station, you have to do a subtraction. It should be noted here, if the target of small and medium Web site keyword should not be too much, preferably not more than three. The number of long tail keywords can be unlimited.

The third step is to add the appropriate content to the site. What is the right content? You can see a lot of websites, especially corporate websites, in order to optimize the addition of some such as industry news, corporate news and other articles. Does such an article have great value to the user? It's definitely impossible! So we want to add the right content for our website! For example, we are a lingerie class corporate website, here are two types of articles. One is "How to pick the right underwear", the other is "underwear industry sales growth 60%." We say which of these two articles will arouse the interest of the users? Obviously the former.

The fourth step, perhaps everyone will be interested in this step, that is a reasonable layout of the site link. The first is the inner chain, how should the inner chain be laid out? The most popular approach is perhaps to add the anchor text to the keyword in the text room. But the consequence of this approach is that it affects the user's reading of the article. We can add a hot article in the sidebar, at the bottom of the article and related articles such a method, so that does not affect reading, plus the inner chain.

Next is the outer chain. Although the search engine algorithm has changed, the importance of the external chain in the ranking algorithm has been gradually reduced. Even so, the chain is still an integral part of us. So how do we deal with the chain? Every day is to sit in front of the computer hair hair?

Outside the chain can be divided into general weight outside the chain and high weight outside the chain. General weight outside the chain such as the forum signature anchor text, blog and other common outside the chain way. Take the forum signature as an example, many people say that the forum signature is useless, the fact is really so? Yes, of course not! We don't have good skills. We can not go to a forum after the addition of the personality to see the signature after the hair, this is certainly not the effect! When we go to a forum, we first want to analyze what posts in the Forum will cause users ' attention. For example, a post clicks more than 150, reply more than 60, such posts we have to record it, and then find out the common ground between them, and find out the key words. In this way, we are around these keywords to publish our posts, this way, our posts will not arouse the attention of users? Is there a user who clicks on the anchor text in our personality signature? is the value of our outer chain promoted?

High-weight outside the chain, one refers to cross links, the purpose of the main purpose is to get one-way links, is generally the main station and our resources in the intersection between the station, cross linking operation is too complex, here is no longer detailed. Another is a friendship link, friendship link is a double-edged sword, because it is linked to each other, so we in the process of friendship chain pull must be cautious. Get links? Through a number of links to the platform, such as Go9go platform, we can directly find the right site, ask the other owners are willing to exchange, you can also put on the platform of our Friendship link information. From the author's experience in peacetime use, from this platform to exchange the quality of the friendship is quite good, we are interested to try. And one thing to be aware of is that suppose we have 10 friendship, of which there are 4 friends of the chain of the right to drop the situation, then we can not at the same time to the several stations are removed, because this will cause the loss of too much of the chain, and lead to our site down the right situation.

The fifth step, to do a good job of data chain and accumulation. This point for SEO, is very very important, I hope that every one engaged in SEO work friends can pay attention to it. We are in the process of SEO, we have to record the daily release of the chain, the content of the update, included changes, ranking changes and so on. Of course, there are many companies in charge of SEO work is often only one person, then how to do? We can use some webmaster tools to facilitate our work, such as the first development of Baidu weight value query function of Love Station network, I believe many SEO know this site, Through it we can clearly see the weight of our Baidu changes, as well as the changes in the PR value, including changes, the data is quite detailed, this greatly facilitates the work of our SEO.

Well, here is basically to share with you, do not know if you read the full text after the new harvest it? We must remember, whether you are SEO supervisor or website editor, or outside the chain of personnel, you must pay attention to master the work skills, only master the real skills, you can do a good job, especially SEO , hope that through this article can make it clear that SEO is not a mechanical duplication of work, but has a lot of skills. This article by the tidal SEO http://www.chaoxiseo.com original, reprint please specify, thank you.