SEO is not a network marketing is only a way to assist in SEM

Yesterday saw an article called Analysis why SEO is the best way to network marketing, so the germination of the idea of writing this article. Because Dongguan tidal seo think, SEO is not network marketing, it and bidding together, and called SEM, that is, search engine marketing two ways. It is just an auxiliary means, the following Dongguan tidal SEO detailed talk about their own some SEO insights.

One, SEO is definitely not cheap

SEO is cheap? Relative to the bidding, the cost of SEO is still much lower, but it is not cheap. Most of the cost of bidding is spent on search engines, and the cost of SEO is mainly used in the implementation of SEO strategy. SEO cost includes the investment of SEO resources, SEO team's investment. Note that the SEO resources here are definitely not for everyone to buy a link to buy a mass of software, etc., if you cast these black hat SEO third-party resources, it is better to do bidding.

Here is a simple example to say how to purchase SEO resources. We can buy one or two PR is greater than or equal to 3 of an old domain name, bought after two ways to use. First, we can use this old domain directly to do the station. The second, we can be used to build one or two resource stations, note that the two resources station site space IP must be different, and they do not cross the chain, the resource station to friend chain form chain to the main station. This can shorten the ranking time to some extent.

Another kind of investment is the construction of SEO team. A mature SEO team members generally include SEO supervisor, the director is the most important, he must have excellent SEO technology, a certain degree of training and leadership skills. In addition to at least one outside the chain Commissioner, a friendship link Commissioner, a website editor. If the conditions allow, it is best to include a programmer, his role is in the process of error, etc., can be timely processing, usually he can become a webmaster.

　　Second, to achieve the goal of ROI must be done first planning

SEO actually from the building before the station will begin to do. In fact, SEO is not just to do the keyword ranking so simple, a lot of seos (specialized in SEO technology is Google called "Search Engine optimizers", referred to as Seos. Go to the enterprise to engage in SEO, in fact, leave their space is not too big. This is why the corporate Web site SEO does not reach the effect of one of the reasons.

Why do you say that? We all know that SEO is mainly divided into stations and two parts outside the station. Outside the station is mainly outside the chain part, but the station optimizes, the content is many, but these content, often all is neglected. What is included in the site optimization?

1.SEO program production. SEO before the site, you must do a good job SEO program, including industry analysis, company positioning, product positioning, user group positioning, keyword mining, competitor analysis, effect estimates. Put these together to make an SEO scheme to facilitate the implementation of the following. Moreover, the SEO program must be built before the station, according to the plan to build the site will be more conducive to Web site SEO, mainly to facilitate the optimization of the layout of the station, this part of the following will be mentioned.

2. Three tabs. Accurately, now as long as the title and description can be, title is mainly used to place keywords, and description is mainly used to attract users to click, as for the keywords tag, search engine has clearly indicated that the search engine algorithm, so , the label is not within our consideration. The title and description are carefully designed. Here to pay attention to a little home page with the title and description of the best not the same.

3. In-station layout. The layout of the station includes many parts, mainly including the layout of the main navigation, note that the dominant airline is the site of the highest weight, do not use flash or pictures to do. There is also the layout of the sidebar, such as a selling projector site, the side can include by model classification, by color classification, by price classification, by use classification, by functional classification. There is also the layout of the product page. Also do a good job on the inside page of the breadcrumbs navigation. Also includes the Customer Service center setting, the nofollow label use, the website map production and the submission, the robots.txt file compilation and so on. The layout optimization in the station is the most important and complex part of the whole SEO project.

However, the above three points after the completion of a station construction, has been stereotyped, there is little way to make big changes. If the site after the construction of SEO, it is likely because of the website changes too large, resulting in the site by the search engine down the right, or even completely k off. Moreover, the website thought that has the high ROI, namely the investment rate of return, then becomes the planning importance. If the site has been K, that also talk about what returns. So, to achieve the goal of ROI to do a good job of planning, SEO must be built before the beginning of the start, if the site has been fixed type, then what the writing, what layout, what optimization can not talk about.

　Third, the ranking changes are normal

Search engine algorithm has been changing, so the ranking has fluctuations is normal, do SEO must have a common heart, do our daily SEO work can be, to adapt to the new search engine algorithm, as for ranking, let it change. Therefore, in doing a good job in SEO at the same time, we should pay attention to the accumulation of network reputation, good reputation, not afraid of the ranking fluctuations.

Four, SEO is a long-term process

SEO is not performed to the ranking effect out, it is done, SEO is actually a need to adhere to a long-term process. Often have a lot of bosses see keyword ranking has been achieved, began to dismiss the SEO staff, or stop and SEO Company's cooperation, wait until the ranking down, the site was down right, it should begin to regret. SEO is a long process, it is a race with the search engine process, and competitors racing process. Of course, we have to win the competition through formal means. SEO Spell is the technology, but also a patient. If you are not ready to make a lasting stand, then the tide SEO feel may only have the following several choices: first, choose to put the search engine bidding; second, through the conventional network marketing means to promote, such as video marketing, micro-blog marketing; third, all roads lead to Rome, any way is not a day or two days will be effective , to the final spell or a patient, if not, the tide of SEO can only recommend abandoning the Internet, give up e-commerce.

In fact, we all know that the search engine has a huge flow, and SEO is only to improve a specific keyword in the search engine rankings, so that the search engine traffic into the site of a technology. SEO can enhance the website traffic, reduce the bounce rate, improve the average online time of users, improve PV value, in addition, SEO will not produce much marketing effect. Therefore, SEO is not a network marketing means, but a way to assist in SEM, is a booster, nothing more. This article by the Dongguan tidal seohttp://www.chaoxiseo.com/original, very welcome everybody reprint, but please indicate the source, thanks.