SEO is required for websites, and basic SEO site building points

As search engine algorithms change rapidly, it is not easy to study the change trend. SEO website construction technology will also change with the change of search engine algorithms. In addition, some SEO website construction technologies involve company secrets, so here we only mention the basic SEO site building points.

The following are the basic SEO standards for website building:

First, the URL of the main website page needs to be static.

A dynamic URL must contain at least one "?". Although the search engine is already very good at recording dynamic URLs, it is not as good as static URLs after all. The search frequency of dynamic URLs and the transfer of prvalues are quite different from those of static URLs, therefore, the Web pages generated by the SEO website system are static URLs.

Second, is the website's related articles powerful.

The related article function means that the system automatically lists multiple page links related to the subject in the lower part of a webpage. It is intended to facilitate viewers to refer to the relevant articles, but Xin Yi search SEO optimization center found that this has a special significance for SEO. The related article functions increase the topic concentration of a webpage through two mechanisms, so as to improve the ranking of the keywords of this topic on this page. First, because the titles of relevant articles often contain keywords on this page, the keyword density of this page is increased, in addition, the search engine calculates keywords in the link text of a webpage separately and attaches more importance to them. Second, the search engine will determine whether the topic of all pages pointed out on a page is related to the page. If the relevance is high, the ranking of the keywords of the page for this topic will be increased.

Third, is it convenient to generate a website map.

Website maps are very important to SEO. Even if SEO is not taken into account, website maps can greatly increase the user friendliness of websites. With SEO-optimized website maps, it is easier for users to browse and search for crawlers.

Fourth, the whole site uses DIV + CSS for development. What are the benefits of DIV + CSS website construction for SEO?

1. after using this structure, the HTML page basically only contains text or image information, while the style is placed in CSS, so that the search crawler will not care about CSS, as long as the HTML content is captured, this greatly improves the efficiency of crawlers. Because crawlers can crawl more efficiently, crawlers can crawl more frequently.

2. This structure is often used with more concentrated keywords and higher density and relevance.

3. DIV + CSS is simpler than table, and there is basically no "table nesting" that has always been mentioned on the Internet.

4. on the other hand, websites are not just about indexing and ranking. Rapid response speed is the basis for improving user experience, which is very beneficial to the overall search engine optimization and user experience.

There are still many standards for SEO site building, such as how the Title, keywords, and Description of the page contain keywords, and how to do the internal link inside the website, but the above four are hard indicators, if any of the above four items cannot be done well for your website company, it means that the foundation for website optimization has not been maximized at the beginning, we recommend that you select a company with strong development and website optimization capabilities.