Recently, the sound of the webmaster in the sandwich layer constantly, making three Qin seo also thinking, SEO is the sandwich layer? There is no affirmative answer to the question. Can only say, SEO is not the sandwich layer, but the reality is that SEO is in the sandwich layer. For the status of SEO, we all know, subject to search engine and user two mezzanine, this is a very realistic problem.
Search engine on the one hand in the continuous upgrade algorithm, called to enhance user experience, preferably high-quality content, and in fact, each algorithm evolution will have a number of sites are implicated, people think "rather wrong kill 1000 also do not miss a" shudder. We know that the purpose of the search engine is good, but the practice does not make people compliment. In many sites are accidentally injured, there will be no same degree of user experience decline. User experience is a double-edged sword, not good, hurt the user also let search engine unpopular.
And the face of service users, because of its lack of understanding of the SEO, so that there is a one-sided understanding, resulting in the trust of the SEO or did not see SEO good. In short, not to say so good results appear, but also let the service users want to give up the reason. If, can the effective goal shows the time shortens, lets the user see the SEO actual effect, perhaps will not have the present condition. This is the existence of a user needs analysis and keyword requirements analysis, how to more effective synchronization to show the problem. Although the process of SEO slow, but can quickly grasp the goal is the key.
So why is there a sandwich layer problem?
It is not difficult to see that the present problem is the biggest reason is "profit". "The World Hee-hee, all for profit, the world shoving, all for the benefit." Without profit, there would be no chance, and there would be no current state of disorderly profusion. Of course, from the beginning, do SEO have a speculative profit mentality, the further development is more obvious, so that can not brake. Thus creating a short period of time within the rapid growth of the army, water products are uneven, industry norms no system to follow. Helpless, as the search engine authority-Baidu has to carry out algorithmic reform, reshaping the industry harmonious atmosphere. There are some poor quality of the practitioners of the user, the SEO impression of a large discount, so that the SEO suffered bubaizhiyuan.
The real SEO is not the sandwich layer, for the site, SEO in the site construction, site operations have a role to be reckoned with. Baidu can launch search engine Optimization guide, is to standardize enterprise users or site owners strictly enforce, in order to really get search engines and users of all ages. Baidu Webmaster Tools and the introduction of a variety of algorithms, but also gradually let SEO in the established norms in the forward, as little as possible or do not appear all kinds of unfavorable to the survival of the site status.
To let the SEO fade out of the sandwich layer, the search engine has tried to do, do enough homework, the rest of the look at us. We must face up to their own functions, clear seo for the meaning of the site, to enhance the real value of SEO. To allow users who need SEO to obtain a good experience, so that the enterprise benefits have different degrees of promotion, expand the brand of enterprises to promote the role of expanding.
Each of the SEO friends, do not want to their industry in the sandwich layer, both by the search engine, and can not get the user's favor. Then we must improve ourselves, improve ourselves, marketing self, in order to let the SEO industry in a benign development, to maintain ecological harmony.
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