SEO Let Enterprise do network crisis PR no longer be a sucker

With the exposure of the 315-day CCTV, McDonald's, Carrefour and other enterprises, soon appeared in many news newspapers and news websites headlines. Although 315 has passed, but many enterprises have to face the adverse information brought about by the trouble, Crisis PR, who can break the ice out? Wood thinks, the network crisis PR, can not ignore the role of SEO!

　Let's analyze the negative information first.

1, consumer and customer response to the real situation: this is the most common one, many consumers or customers in the purchase of goods or experience services, the goods and services in the existing problems to vent and exposure.

2, the competitor's malicious slander: in fact, the negative information caused by the competitor malicious slander, in the current network era even has been above the first situation, become the biggest source of negative information! More common industries such as express delivery, medical, etc.

3, the news media industry mining: For example, yesterday CCTV's exposure to McDonald's and Carrefour, is through the reporter unannounced visits and other means, the existence of the company's false, illegal conduct exposure, which is also the most deadly negative crisis!

4, other: such as the reprint of netizens, some portal sites and forums for illegal profit and deliberately create negative information!

In fact, no matter what the situation generated by the negative information, we need to pay attention to deal with as soon as possible, because for the modern enterprise, want to be bigger and stronger, we must have a good reputation! What is the response of many companies in the first time? Yes, delete the post. It is understood that a lot of deletion of the company to delete a national portal on the negative news charges 3000 yuan, the local portal site 1500 yuan, delete a forum on a post charge of 1000 yuan! The cost and cost of deleting the posts make many enterprises daunting! And who can guarantee that after the post is deleted, When does the next negative message appear?

Is there a more inexpensive corporate network crisis PR way? In fact, have done SEO people know, through the SEO method for the Enterprise negative information processing is also more effective! The concrete embodiment in the keyword rank above, how to operate? For example, corporate brand keywords in the home page negative information, how can we do it?

　How to get rid of the online negative information of the Enterprise through SEO trouble!

1, the conventional optimization methods: Do more Business brand keyword optimization, through different channels, such as portals, questions and answers, classified information platform, will be negative information extrusion home!

2, alternative optimization methods: A lot of negative information are such: XX Enterprise Black Heart, XX enterprises and so on, so what should we do? can post some similar posts: xx reminder: Beware of the black-hearted business discount trap!xx for you to tell the way bad business! Using this kind of title soft text, Through the SEO approach to new corporate brand keyword ranking!

3, Extreme cheating: You can use the flow of software such as the wizard to the negative information paste brush flow and other similar methods, leading to the aversion of search engines, eventually no longer include negative information! Of course, this method does not advocate, lest the negative information ranking is better!

Enterprises for the online negative information processing There are many, this article for you to introduce the SEO technology in the response to the enterprise online negative information on the role! In fact, the application should be more flexible, but not mechanically, so as not to backfire. The author of the German Silver nursery http://www.shunews.com/, starting A5, respect for the work of the author, reproduced please do not delete the URL!