SEO Master Comprehensive analysis of mainstream search engine punishment mechanism and coping strategies

A little bit of experience seoer knows that in the SEO, Black hat and white hat and no very clear boundaries, so in the process of optimizing the site, can not avoid some webmaster do not understand the mechanism of the search engine, still do not know how the case of the search engine is found to be cheating behavior and was punished.

In fact, the search engine is not found that cheating will be immediately punished, its punitive mechanism is similar to the integration system, like a naughty naughty pupil in the school make mistakes, once two times the teacher look in the eyes, three times four times in mind, then may give a point of warning, and then the situation to a certain extent will be called parents. The same reason, each found a suspicion of cheating, the search engine will give the site a certain amount of points, when it thinks you cheat accumulated to a certain extent, will be to your site for different degrees of punishment. So stationmaster must not have lucky psychology, want to know search engine algorithm is also in unceasing consummation, and cheat harm is the search quality, the user searches not to own useful information, will still use this search engine in the longer term? So search engines are relentless in cheating.

There are many kinds of punishment in search engines, there are three main categories.

　1. The whole station deletes. This is the easiest to judge, with the site: command to check if the site has been included in the page is now all gone, may be the search engine to delete the whole station. The reasons are generally the following:

A.robots.txt file has a problem, the file set up to prohibit the search engine included.

B. Server-side problems, so that the site can not be crawled by search engines.

C. Cheating is serious and is punished by the search engine.

D. The offence was deleted after it was complained of.

When your site is deleted from the whole station, the first thing to do is to check which of these situations.

　　2. Core keywords are punished . Is the site's main key words were punished, while the other keywords and long tail keyword ranking is still normal. This is the time to consider whether your site's external links too much, or is not a spam link, which is highly concentrated outside the anchor text is the main reason. To do is the external link optimization to moderate, link anchor text to dilute, not all of the link anchor words are scared of the words, the right amount of emphasis placed, will make the search engine feel more natural.

　3. All keywords ranked all down . This is not a single core keyword, is the site all the keywords dropped significantly, such as the previous search keywords your site is always ranked on the home page, and now suddenly dropped to dozens of pages later, this time to conclude that your site was punished.

In addition to the above several common types of search engine punishment, Baidu and Google also have their own unique punishment mode. Baidu 11-bit. It means that the site is normally in the front page or the first few, but suddenly position on the 2nd page of the first, that is, search ranked 11th, no matter how you do it or this position, we all know, although it is only the 2nd page, but the traffic will be more than in the 1th page lost a lot. So what are the reasons for the 11-digit phenomenon? I think it may be the following:

A. Some new stations quickly get good rankings, there is a lot of traffic, and the search engine did not find your site cheating, but manually put your site to 11 places.

B. External chain instability, chain ups and downs.

C. Quality of article content.

D. There is a large amount of spam links in a short time.

Google minus 30. Google negative 30 is from a webmaster sent a post, his site in a long time are ranked first, but in recent days ranked to 31, a full drop of 30, many webmasters have found a similar problem, are ranked a full drop of 30. At this point you may want to consider these questions:

A. Is your site content original, is there enough to attract users of things?

B. How about your website user experience?

C. Does the website comply with the Google Webmaster Guide?

Of course, these questions are commonplace, but they are logical. If stationmaster really did not do any cheating behavior, the website rank but descend suddenly, do not worry, do well of oneself, check the website is not optimized excessively, continue to add original content for the website, increment high quality outside chain gradually. Do not be discouraged, adhere to do, as a search engine ventilation, suddenly do not know your site, until it returned to God, will restore your ranking. And all you have to do is stick with it.

Above is only the younger sister's personal opinion, if has the improper place please many predecessors to advise. All rights reserved: Www.wmlzw.com reprint please indicate the source