SEO Master tips: Keyword selection skills

If you have just entered the SEO industry, people seem to feel that there is no very creative skills, the basic theory of SEO can soon be able to understand that many seoer did not understand the mystery of the industry for 1-2 years, as if to optimize some of the key words repeatedly hair out of the chain and write articles, Optimization to the home also do not understand the meaning of the actual, in fact, if you want to in the SEO industry to engage in high-end work, so that their cause further, the following content you must seriously to see and understand:

The keyword optimization to the home page can make use of search engine people easier to find your site, bring more traffic and transformation opportunities, but what is a key word based on what is determined? Why to determine these keywords and not some other, this is the so-called SEO expert core technology, Of course, the need for a certain network experience and clear marketing concept to become a master SEO, the following is a number of keyword selection techniques to share with you:

Analyze keywords from the angle of the Netizen

This is the understanding of the key words must be based on the habits of netizens, the website keyword is generally the brand word and the product Word or provides the service content and so on, these some is the comparison specialized some is more general overflow, if you are the Netizen wants to understand this aspect information time will enter what word? The most direct word is the most effective, For example, the site to watch sales-oriented if you can put the word "watch" to do the first of course the best, but this is not the best word, the first competitive, and then the correlation is not necessarily strong, may be a lot of people just want to search some information about watches, these traffic is mostly ineffective, if users want to buy watches , they may search more "Watch price" "XX Brand Watch price" These words, these words competitive relatively small, good location of the time cost may be lower, bring the flow will be more accurate, that is, cost-effective.

Select keywords according to the characteristics of products and services

Or take a watch for example, if you sell the watch is waterproof, you can use "Waterproof watch" to do the main target keywords, this method should be used by many people, do not introduce more.

Identify keywords based on specific data analysis

The first choice of the key words must be someone to search, can bring traffic, this may be nonsense, but how to determine whether someone search it? must not be taken for granted, need some tools to analyze, can refer to Baidu Index and googleadsense tools to analyze, Hot keyword must be very competitive, if the resources and other aspects not blindly choose, the second keyword and your site's theme and business relevance, the difference is very big first search engine will not be included, not to mention other effects, identified the subject to the competitor's data analysis, the establishment of a competitor database, Pay attention to their collection of the reverse chain and the change in rankings, and the enemy.

Target keyword combined with long tail

Target keywords can choose some more competitive relatively high accuracy of words, these words as a long-term goal, not because of the big competition to escape, if you want to upgrade in the SEO industry, can optimize to this target keyword is very fulfilling, in the process is also more conducive to their own level of ascension. Of course this is not a short term to achieve, so in the process of the need to make a certain long tail word combination, the choice of the long tail word is not random, but also according to the actual search volume and relevance to choose, the number can be selected more, from the actual experience of small and medium-sized Web site is often the main traffic is long tail brought, At the same time also can be done long tail at the same time enhance the weight of the site, more conducive to the target keyword.

Said above is only a few personal insights, but also some fur things, do seo the most important or practical process of summary analysis, hope that the above content for everyone a little help. (This article by cosmetics discount Net www.vipshop.com edit Ronnie Original, welcome reprint)