Seo Meta Tags: "title", "Description", and "keyword"

Http://www.seo55.com/seo/study/15/

When Seo was just emerging, many webmasters used keywords to pile up a large number of keywords to fool search engines for ranking purposes. It also led to a change in the search engine's attitude towards keywords. Now, in many Seo articles, I can see that the author says "the search engine has abandoned keywords". Moreover, there are indeed many websites that do not write keywords.

Does the search engine really abandon keywords?

The previous section describes the history and status quo of keywords, but we still don't know what the search engine's attitude towards keywords is. However, we can see from all aspects.

A few days ago, the manager of my company sent an email saying that a Baidu employee gave us suggestions for our website. It was mentioned that no keywords information was found on all pages of our website. From this point, Baidu employees indicate that Baidu recognizes the keywords meta tag.

Let's take a look at the "Seo suggestions" in Baidu statistics ":

Baidu also made it clear that keywords may have an impact on the display and ranking of webpages.

So what is the role of keywords?

Because you cannot monitor the influence of keywords on the ranking, and the search engine has not publicly indicated its attitude towards keywords, many people think that keywords has no influence on the ranking, and can be written or not written. Among them, Zac, a famous Seo engineer, also said in "Seo practice password": "keywords currently have no impact on Seo" (p156); "No need to waste time writing keyword tags" (p157).

I believe that Zac's point of view is not objective. Baidu statistics have indirectly indicated that keywords still play a role. I would like to tell you that Seo has many things through experience exploration. If the search engine does not officially make a statement, no one can determine exactly what is right or wrong. Therefore, do not trust Zac's authority.

In view of the role of keywords, the author believes that although keywords play a certain role, it still has little impact on rankings. The role of keywords is to indicate what the main content of the page is. It can locate the page or website and provide a reference for search engines.

How can we use keywords for greater value?

1. It must be highly correlated with the website or page content

The keywords of the homepage should be based on the website subject and topic name.

The keywords on the column page should be based on the column name and main content.

The keywords of a single page should be based on the core content and category of the article.

2. Avoid keyword stacking

Many website titles, descriptions, and keywords are written in keywords. The following is an example (taking the title of a movie website as an example:

Movie-online movie-watch movie online-2012 latest movie-xx Cinema (error)

2012 movie online viewing-xx Cinema (correct)

The phrase "2012 latest online movie watching" summarizes all previous keywords. You can also write as follows:

Online movie watching-2012 latest movie-xx Cinema (correct)

In short, when writing keywords, we should avoid keyword stacking. At the same time, we should also consider it from the user's perspective to make the website title more fluent and comfortable. A single sentence can summarize multiple keywords smoothly, so do not separate them into multiple words for stacking. You must know that search engines are also based on the fundamental interests of users.

Http://www.seolooker.com/keyword-tag-is-useless/

To check whether a website is well optimized, the simplest thing is to check whether "title", "Description", and "keyword" have been added and written properly, the role of the "title" and "Description" tags is beyond doubt, but the role of the keyword tag is still a bit controversial.

I have always hated writing keyword. It is not easy to write an article with a good title and make a summative description. It is really troublesome to extract several keywords for Seo, so I always wanted to do an experiment on the keyword label, but I found that Zac had done this experiment as early as 09 years ago, it indicates that only Yahoo supports keyword tags (although Yahoo announced that they do not support keyword tags ). So if I try this Seo experiment again, I decided to verify it in another way to make up my mind to discard the keyword tag.

OK. If you don't want to talk about it, it's very simple. You just need to check whether other websites are using it and view the results directly.

1. Two search engines:

Google: I checked the Google News Page and didn't use the keyword tag.

Baidu: I checked the Baidu news homepage and a Baidu Baike inner page, and did not use the keyword tag.

2. My Seo blogs/websites:

Zac: not used

Seomoz: not used

Searchenginewatch.com: Used

Seobook blog: unused

Searchengineland.com)

Googlewebmastercentral: unavailable

I believe everyone understands this and the results are very obvious. Except for sew's keyword tag, the rest are not used. These big players should be regarded as the benchmark in the SEO field and they do not use it.It should indicate that keyword does not work.It would be silly for me to be retrograde.

Okay, officially decided,Discard the keyword label.

PS: The side verification is complete, but it is strange to find a strange phenomenon during the side verification process, that is, the keyword on the homepage of searchengineland.com. It turns out to be "aidownflapappqencewewkfpald shuekdoddklddeuierei, I don't feel like I just ignore it and don't pay attention to it, or I'm in an egg (for me) test (whether it's for me or not, it's not likely a test ), so this is why I just summarized it as not applicable to the keyword class.

However, it is not over yet. Isn't this an example of a ready-made keyword test? Enter this long string of keywords in Google and Yahoo!, which is indeed not ranked. With the SL weight, the website will certainly be ranked if there is Ding, so this is also countedPositive proof that keyword does not play any role.

Http://www.dunsh.org/forums/thread-48528-1-1.html

Keywords are not as effective as before
Description can be used properly.