Shenzhen, the weather is still sunny, a rare weekend, thinking that you can have a good rest, but was a phone upset my plan for a good weekend. Saying that the previous period of time has been to maintain a good ranking of the Phoenix Old City accommodation site, in the last night and was the Niang to ban, the boss called: Cong A, the site last night was down the right, you give a look to see if there is still to be saved? To say this site by k off is
When the Phoenix City accommodation ranked stable, the boss's heart began to not meet, not satisfied with the status quo, because the Phoenix City two main users of the major needs is tourism and accommodation, and then silently put the tourism information into the site, the original change when I said, this is not appropriate. The reason to rank well is not just how many outside chains and how much content is being updated. But in the essence, the essence in the content profession, does not have the rubbish information. But what he didn't think of was that the tourist information had turned into spam and interfered with the user at this time. Even if you are arduous to find information, it is in vain.
Then opened the website, the content completely stale. Since I promised to save, then I have to do something.
The image above is the title of the right to fall, the first symptom is a long title, exceeding the number of words in Baidu title, can not be fully displayed. Brand words are ignored. What a look OK, together analysis. Hunan Phoenix Old City Lodging Inn hotel Reservation, 12 words, a glance at the end of the difficulty, easy to cause users to ignore the title. Then added a travel strategy, this and accommodation is not a penny relationship, and has a negative effect. Users will be misled, where are you staying or traveling? The description is also mediocre, this can be put in the pub introduction, the description should be written more attractive! The following look at me to change, we will know the contrast.
Not only modify, and insert modifiers in the title, more attracted to click, thereby promoting the site down the right to restore, this is my idea. Phoenix Ancient city accommodation contrast to the Phoenix City accommodation reservation, users do need more specific guidelines, it is clear that the latter more concrete. As for the Riverside Inn because of the Phoenix in the more famous, and to Phoenix people want to live in the Riverside Hotel or inn, so this is also the attraction click Place. Another sentence, is soft and wide, the most cost-effective. As for how to have cost-effective to enter the site users can see. And in the description of the added Inn location, star, what kind of service, booking hotline, what concessions. are fused in the description.
The boss said, change the title is inherently risky, not to mention now is the right to drop, so good? Everybody reader, do you think? Change to this, I have 3 reasons, the right to drop one of the reasons may be the title and content does not match, your site does not have such services, change into the travel strategy into the flow of positive jump rate is very high. It turns out that this is a disservice to the site. And the back through the statistics to see the site jumped out rate, up nearly twice times higher than before. No, I said, look at the picture!
The red line is the jump rate of the recent period, green is not changed before. The result is clearly here. So you reader, I'm not messing around. We have a basis.
The other is the contents of the station, the back of the boss also recruit, greed is dead. Another tourist content is collected by others, decisive clean-up, fortunately this time did not big K, just went to the keyword rankings, this degree, I estimate half a month can recover. You don't believe it? This article by the Phoenix Old City accommodation Longfeng Inn http://www.fhceo.com/, original offer, starting ADMIN5, reprint please keep the link.