SEO needs to understand several principles in which search engines punish websites

The search engine cannot accurately determine whether your website is cheating.

In fact, many times, webmasters do not know their own violations, so the search engine cannot be accurate in determining whether a website violates regulations. For example, if you are working on a forum where a large number of spam messages are sent, the content is suspected of violating the rules, but it is not the webmaster's own work. It is difficult for search engines to judge this. Or your website has been framed by competitors and has made a lot of spam links to help you send mass links and link them to black chains, so the search engine cannot be clear. In addition, when keywords are accumulated on your website, the search engine will punish your website only when the number and frequency of keywords are accumulated, these are very headaches for search engines.

Fraud points system

For search engines, how to determine whether the website is illegal, how should the http://www.111cn.net be punished is not an easy thing. If a website violates regulations, it is too reckless to immediately punish it. It is very likely that a large number of innocent people will be killed by mistake, and search engines will understand these problems. Therefore, the search engine has developed a very good and practical fraud punishment system: Fraud points system.

Every time you call a scam, the search engine will record you and calculate the points for violation. When points are accumulated to a certain extent, the search engine may not immediately punish your website and will give you a certain reminder, such as slowing down the snapshot and new speed, and slowing down the indexing speed of articles, in these cases, if the webmaster is not vigilant, modifies his cheating behavior, and continues to accumulate your cheating points, it is likely to make an irreparable mistake, the search engine will eventually sentence your website to death. This is a mistake. If the search engine gives you a chance to change it, there is no way to do it.

To what extent will cheating credits be penalized?

We all know that the referee will give a yellow card, and the red card will be punished after two yellow cards are accumulated. The cheating points system of search engines is similar to this, but cheating points are not as fair as the yellow card. The New York Daily in 2006 was found to have used hidden pages, but was not punished after being reported. If you go to a hidden page and report it on your own, I believe it will soon be punished by Google. This is also a cheating point system, but the maximum number of points penalized for websites with high weights is much higher than that of websites with low weights. A search engine has a high degree of extensiveness for websites with a high weight. A small website may be sent to a cell by a search engine when two minor problems occur, and a large website makes ten big mistakes, the search engine gives a verbal warning. So many times, the webmaster never goes to study the seo tutorial behavior of the Internet site. If someone else is cheated and not punished, it does not mean you can also imitate it.

Learn about black hat and make a white hat

Black Hat seo does not mean that you will not accidentally use it. Therefore, you must fully understand the black hat so that you can effectively avoid violations during the seo process. Do not be lucky and do not challenge the bottom line of the search engine. Because of the cheating points system, it is very likely that you are not punished by the search engine twice when using a black hat, even with good results, I thought I could really play with the search engine. The ghost knows whether the search engine will settle accounts in the late autumn when it doesn't bother you today. For a long time, do not be lucky. It is King to honestly make a white hat. In fact, maybe the search engine did not find your cheating method today, but the search engine's algorithms are constantly being improved, and your website has been in violation of regulations. This record has become a big risk, the ghost knows whether the search engine will find your previous mistake in a certain algorithm or new one, and then calculate the points, leading to penalty for your website.