With the popularization of the network era, more and more people are using the network, from the network is also constantly extending a variety of marketing models. Although a variety of domestic marketing models tend to mature, but there are still a lot of network marketing personnel easily confused SEO, network promotion and network marketing of the relationship between the three, exactly where they distinguish point?
Basic concepts of SEO, network promotion and network Marketing
1, Seo:search Engine optimization abbreviation, Chinese Jane is called Search Engine optimization. Accurate to improve the search engine friendliness, to meet the user experience, to optimize the site to improve the quality of user access, and ultimately in search engines to get the natural ranking of a way.
2, network Promotion: the use of Internet interoperability, network platform for individuals or enterprises to carry out product promotion activities. At present, the network promotion methods to QQ promotion, information dissemination, promotional activities and the promotion of the Alliance has attracted people's attention.
3, Network Marketing: is an integral part of the overall marketing strategy of the enterprise, with the help of various platforms of the Internet to guide the user's behavior or activities, the aim is to marketing products, improve conversion rate. Network marketing methods are more and more rich, including blog marketing, Word-of-mouth marketing, time marketing, network advertising.
What is the relationship between SEO, network promotion and network marketing?
With the search engine more and more popular and perfect, SEO industry development is also with the rapid. SEO effect is more obvious, and the cost is relatively low, cost-effective, applicable to personal sites or corporate sites, it is focused on optimizing the site. In fact, SEO is a small number of network promotion methods, but also an important part of network marketing.
The focus of network promotion is put in the "promotion", mainly using a variety of network promotion methods, for individuals or enterprises to establish a brand, establish a good reputation. Network promotion is often a relatively small investment, the key to success is executive power.
However, the focus of network marketing on the conversion rate, that is, how much economic benefits, including the network to promote. In order to do well in network marketing, enterprises need to have clear division of labor and cooperate with each other, and the key to success lies in creativity and strategy.
Summary: How to make reasonable use of network marketing is the key, this needs to take into account the user needs, individual or enterprise size, in the peer of your competition and other considerations to develop a comprehensive marketing plan, through marketing strategy and implementation, and ultimately gain benefits and value.
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