SEO Novice in the site outside the chain of construction problems

With the recent series of Baidu algorithm update, from the beginning of this year's Green Luo algorithm, and then to the previous period of time Baidu Lee's outside the chain of judgment standards, and then to the recent pomegranate algorithm, it is not difficult to see Baidu now for the site outside the chain of the crackdown, so that the majority of webmaster Perhaps the update of the algorithm will be involved in their own body, so we have only to static braking, very calm face of Baidu every update, then the site outside the chain in the construction of the misunderstanding are often encountered?

A, the site outside the chain number of growth of natural, to have a natural

The more links that an external link in a Web site imports, the success of its search engine rankings will be more, but, often self-defeating, many of the SEO novice in the knowledge of the external link to the role of the site ranking, I believe that a large amount of time and energy to make a substantial contribution to the site's external link construction work, So, we often see this kind of situation, some SEO personnel in the short term by using a variety of means to make a site quickly get a large number of external links, afterwards many people complained that this approach did not let their site to get a good ranking, but the previous ranking is better than the keyword began to appear ranked decline , and even some keywords have been ranked to 100.

Here to say is that the growth rate of the external link of a website should have natural, along with the website unceasing development, its obtains the number of external links of the website will increase slowly, therefore suggest: do not short time to add a lot of external links to your website, this kind of practice is easy to cause the suspicion of search engine spider, Because the search engine on your site behavior will be contrary to its principle of fairness, after all, now the current situation of SEO is not a few years ago, now the search engine spiders will also judge themselves whether a site cheating.

Second, do your best to control the things

The site's outside the chain construction work is essential, but at the same time compared with other website work is not the most important, such as website content construction. Perhaps see here, some people will ask if a new website has no outside chain, search cause how can find crawl their own site, actually developed to now, search engine spiders have been able to find their own new sites, sometimes rather than unsolicited submission to better, because this is the spider's own site found, think more valuable, digress .... The increase of external links to the site in the search engine rankings do have a very good effect, but it is because of this uncontrollable manipulation, a often successful link behind not only a lot of energy and time input, but also have the existence of luck. So we spend a little more energy on the content of the site, because the link within the station we can manipulate, and the previous period of time Baidu updated pomegranate algorithm, has been emphasizing the quality of the site content, it is not difficult to see that the quality of the site content will be more and more important after the search engine. Then the site links and external links, if the site links do very in place, for the site ranking is also very helpful, site links have the following characteristics:

2.1, site links are their own manipulation, such as from one page to the site content of another page link. You don't have to spend your time trying to ask around.

2.2, reasonable site link planning can make many site pages more layered, your site will get involved in which keyword rankings, only need to from the other related pages in the site to the page scheduling chain to take over.

2.3, add a site's internal links to the method is very simple, just want to build some of the site with its content-related pages, and will create a new page of the keyword link to import.

2.4, the distribution of the site is reasonable, you can make the theme of its website more clear, so that the site's core keywords in search engines ranked more advantages.

2.5, the internal links in the site to connect with each other can let the search engine for the site to crawl and index rate greatly improved.

Three, must not use the mass software

Through the mass of software can make a site to get a lot of outside the chain, the promotion of a short time in the search engine rankings, but this approach has a great risk, if the search engine is aware, a large number of external links will become a punishment for your site important evidence.

Now there are many sites for the user experience, open to interact with the user many functions (such as message board, blogs and forums, etc.), users can evaluate the content of the site, a lot of SEO staff through mass software can quickly in these sites left these links, And this is very obvious hope that through a short period of time to increase the number of external links to improve the site rankings, in search engines that this is rubbish, for a large evaluation of information is not useful. And because the mass software can not automatically determine the message of the site and its own site is relevant, so the risk is very large, so we do not advocate such a method.

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