SEO Novice Literacy First lesson

Here to popularize a novice curriculum, I hope that friends do not spray me, because it is too simple, so new friends can also know more about SEO.

First, the title

Title also called title, its role is the most intuitive embodiment of the Web page to show the central content, so that users at a glance to know what this page will provide users. So for beginners to understand title is a heavy thing. Below I will be the title of a few features marked out for the new friends for reference:

1, title can only appear in the label of the page.

2, Search engine results page is usually displayed is the title of the page.

3, title in the process of optimization of the highest weight, search engines are also the most important.

4, Title once used, easy not to modify, otherwise it will be counterproductive.

Second, mate label

There are a lot of elements in the mate tag, and I'm not going to introduce them here, just to tell you about two of the most critical things keywords and description. These two big tags in Chinese to explain is the keyword and description, can be said that the site is very important things. So how to write description to become SEO rookie friends need to learn the first thing, as for the importance of keywords also because the algorithm of the update reduced a lot, only become a reference data.

Third, outside the chain

What is the outer chain, what is the role of the chain? I want to be a novice friend of you to this also need to understand a little bit, because there are too many people know the chain is important, the site needs outside the chain, but only blind, mechanical to the hair angrily, the effect is very poor and even have the reverse effect. So I summed up a few outside the chain role, can let novice webmaster can also do have a knowing:

1, attract spiders. Usually even the novice to hair outside the chain, the basic is to choose those who are better than their site to send a lot of sites, and such a chain the most significant role is to be able to bring spiders for their own site, because the spider's working principle is to follow the link constantly in the network of the sea constantly crawling.

2, promote the inclusion. The spider came, came more, frequent, then the natural will produce a collection of additional effects, so the second role is to promote the inclusion.

3, influence weight. Here I write is to affect the weight rather than enhance the weight, the reason is not that you have to send out the chain will be able to bring you weight, on the contrary some outside chain not only can not bring you weight, but also to reduce your weight, and this is what we often speak of the quality of the chain.

4, Impact ranking. Above all, in fact, in the end is in order to rank and service, someone once said in the Green Luo algorithm 2.0 outside the chain after the role has been very little, estimates may only account for the proportion of SEO 3% or so, which makes me laugh and cry. I (Xiong Wei) personally think that at least in the short term, this short-term in the last five years, the chain is still the impact of the ranking of the important reference.

5, attract flow. In the network, each more than the release of an outside chain, corresponding to add a portal into the site, as the entrance continues to increase, then naturally there will be "strangers" through these portals into the site, so as to achieve the effect of drainage, and the effect of natural and external chain of quantity, quality is absolutely proportional to.

Iv. Industry trends

No matter who they are, they cannot be ignorant of the current affairs of the profession as long as they enter into any profession. For example, if you enter the metal industry to engage in precious metals trading, and gold suddenly in yesterday's purchase price burst half, and you because of this current affairs do not understand, but also to purchase the original price, this is not obvious you will eat big loss? So, a very simple example can illustrate the importance of focusing on industry dynamics, Other industries I do not know, but we seo industry dynamic everyone can pay attention to "Xiong Wei blog", we will not miss the important events Oh!

Five, domain name

Domain name is the face of a website, people can remember you this face is very critical, a good domain name can make it easy for people to write down you to facilitate the next visit. So select the domain name when you need to pay attention to the following points:

1. The shorter the domain name, the better.

2, domain name better remember the better.

3. The longer the domain name age the better.

4, the more the more the meaning of the better.

"Nanchang seo-Xiong Wei, written on September 30, 2013 15 o'clock in the afternoon, the article Copyright Xiong Wei Blog All, reproduced please specify the Source: http://www.btxkj.com/artinfo/214.html"