SEO Novice: Shopping website Daquan Optimization Experience Summary

Engaged in more than 3 years of web development, and recently started to try to run their own web site. Because engaged in the development of the business, so the initiation of the idea of a business website navigation, happened to have a good domain name, personal sense domain name is also good, just can take to do the shopping website Daquan.

The program is the development of their own, because the online ready-made code is not very satisfied with their own changes are easier, easy to adjust. However, the optimization of the navigation station is very difficult. The following is my site experience, the current choice of keywords Baidu and Google are ranked in front of the home page.

　1, the promotion of keyword determination

Too hot keyword ranking is not easy to go up, too cold keyword rankings even do up, from the search engine traffic is also very small. Therefore, the key words to choose moderate, and with the content of the site itself, this can make full use of the Baidu index. I was through the Baidu Index, identified the "web site" This keyword, the heat moderate, with the content of my site and domain names are combined better, but this keyword is a bit bad, is in my 1 months of optimization process slowly discovered, this below.

　2. The writing skill of title of website title

Site title is an important search engine index, after all, the search engine is also just a program, it needs to provide some key parameters for reference, the title inside the word as far as possible contains the keyword you want to promote. In the use of Baidu Search, you will find that Baidu will be your search keyword labeled red, and the ranking of the previous site basically contains all the current search keywords.

For example, my title is this set of "Best of the Web site Daquan, the best shopping site navigation." When users search "business E-commerce site", because the title does not contain "e-commerce" These four words, so it is more difficult to have rankings. and users Search "shopping site encyclopedia", although there is no complete the word, but "shopping site navigation" contains "shopping site", "the Web site Daquan" contains "Daquan", 6 words have appeared, it is easy to optimize the rankings.

I often use Baidu to search my keywords to see the rankings, found that the ranking comparison of the basic title inside all contain all the keywords, and one Night "shopping site Daquan" This word unexpectedly came to traffic, I feel very surprised, because I did not optimize the word, the results of Baidu ranked my site on the second page, However, unfortunately the next day ranked No, I have a small surprise.

　　

　　3, the construction of the website Friendship link

The internet has a saying, "Content is king, outside chain is Emperor", the importance of outside chain is self-evident. Friendship links are more stable outside the chain, and are basically the home chain, the weight is relatively high. Links should let each other put on the keyword you need to promote rather than your site's domain name.

Earlier, because the new station is more difficult to change to the link, you can go to find the weight of a relatively high link self-help chain site to publish, and add a few friendship Link Exchange Group, with the inside of the webmaster Exchange. Now, I am in the group every day to see if there is a suitable site for exchange.

　　4, the Site keyword density settings

Site keyword density is the keyword you want to promote the frequency of your Web page, this can be used keyword test tools to test, density suggested value: 2%≦ density ≦ 8%.

At first I did not notice this, the keyword density unexpectedly is 0%! the page itself did not reflect the keyword, just by their own feeling, feel that the page is full of web links, the search engine will think your site to do the whole, this is a very wrong view! Search engines, after all, are programs, Must give it some reference indicators.

Here are the changes I made to my page

　　

Four red lines of the area are I added later, the main purpose is to increase the density of the first keyword.

Attached to the promotion of 1 months to the key words of experience:

For some sites such as shopping, keyword selection can not be too terminological, I mentioned above my current choice of keywords a bit bad, is because of this. Through the statistical analysis of circulation, the site weekend traffic will be less than the usual hours of work, my understanding is that this word is too many terms, my intention to the crowd should be online shopping, the results through the search engine to the flow of many are engaged in the promotion of the industry, this led to the weekend less traffic, conversion rate is low. Therefore, now want to promote the "web shopping website Daquan," The keyword, the reason is mentioned below.

Search engine's core technology is full text search, there is the word segmentation technology. These two techniques I have in the work are involved, now combined with my site ranking experience to say this word segmentation technology and keyword relationship. For example, my key word is "the website Daquan", through the word segmentation can be divided into these several related to the combination of the same, "" "" "", "" "" "", "" "" "" "" "", "" "" "" "" "," "" "" "," "" but the search engine should give the This is my personal understanding. mentioned above, I currently want to promote the word is "web shopping website", that is, can be divided into some of the words I want to promote, but also can not be divided too much, this will need to weigh themselves.

Below is my website keyword ranking

Baidu ranking:

"The website of the company" in the first page of Baidu second

　　

"The company of the company" Baidu first page third place

　　

"The website of the company" is the first place on the 4th page of Baidu

　　

Google rankings

The above three key words are all on the first page, no screenshots, interested friends to see for themselves.

The above is mainly my small point of view of the key words, right or wrong can not be verified, the beholder, this is only my 2 months experience.

5, the current construction work outside the chain

Friendship Link is one of them, the above has been introduced, now to say my other outside the chain construction.

To Baidu Space, Baidu Bar, Baidu know to post. So I usually have to raise the number, but I am a novice, so in Baidu know to ask oneself the effect is not very ideal, and can not send a link, and then transfer the battlefield to Soso and Tianya problem platform, audit more relaxed, can also send links, but advertising can not be too obvious, my soso number is currently sealed, is too much obvious, But the effect has been a bit.

There is a post to Baidu posted top stickers, you can send links, the effect of general, may be the amount of posts is too large, it is easy to sink down.

To their own Baidu space to send some articles, I wrote a few articles, which contains the keywords I need, and then registered n many blog accounts reproduced these articles.

The best effect is an article in the Bai above, seemingly now classified information site is very high weight.

6, the own website program sharing

I posted my website program to A5,chinaz, one of the necessary friends can use, and then add to these well-known sites on the outside chain. At present, the effect can always come to some traffic, and this program by a large number of other download stations reproduced, also correspondingly increased a lot of outside the chain.

7, increase the content of the website

Baidu is not currently included in the navigation station, in the process of exchanging links, many webmaster requirements to achieve how many, at present, my practice is to add a blog system on the site, specializing in the collection of some of the relevant experience of the promotion. Through site can be found, Baidu basically included this blog article, included in the number up, the exchange of links when also better exchange.

Now every day is regularly to add a few carefully selected articles, not to automatically collect.

Above is I do the station 2 months of work and the main experience, may have said the wrong place, SEO can only rely on their own slowly to grope. If you need to communicate, please add me qq:958197913 forwarding please specify the source: HTTP://WWW.B2C123.COM/B2C Shopping website Daquan webmaster, starting in A5.