Seo optimization-cause analysis of low website record count

1. Learn to analyze website logs

We can see many problems in website logs. Website logs can record the details of crawling websites by search engines, such: which IP address does the Baidu spider robot access the website, which pages are accessed, and the HTTP status code returned when accessing the page.

How to View website logs?

Website logs are generally stored in the logfiles folder of the VM. You can download the website logs by using the FTP tool and view them using the txt document. We often see this code in the log. Below is the normal crawling code of Baidu and google spider robots (different operating system log formats)

16:07:29 W3SVC181 218.16.119.161 GET/blog/post/373.html-80-220.181.7.103 Baiduspider + (+ http://www.baidu.com/search/spider.htm) 200 0 0 0 30999

16:07:00 W3SVC181 218.16.119.161 GET/blog/feed. asp cate = 3 80-203.208.60.164 Mozilla/5.0 + (compatible; + Googlebot/2.1; ++ http://www.google.com/bot.html) 200 0 0 13205

What you need to know here is the strange number "200" (the other number indicates the size of the captured file ). "200" is the HTTP status code. Generally, if 200 is displayed, it indicates that the search is normal. If it cannot be found in the search, it is not displayed yet.

The most common HTTP status codes in SEO are:

* 200-the server returns the webpage successfully

* 404-the requested webpage does not exist

* 503-server timeout

Website logs are a file that SEO people must learn to read. When your website is not well indexed, website logs will tell you the answer: search engine spider robots have not crawled your website, if crawling occurs, what is the displayed status.

2. Is your website content original or collected?

Search engines like originality. What if you collect data? It is recommended that you use a good layout and the internal chain structure to solve the problem. I will introduce the collection method in detail in future articles.

3. Quality and quantity of external links

From the perspective of website indexing, the more external links you have, the more chances your website will be crawled by search engine spider robots. Only search engine spider robots will crawl, your website content may be included.

4. Website opening speed

When a website is not well indexed, you should check whether those pages have been browsed by search engine crawlers. If a page is not browsed by a search engine crawler, it cannot be indexed. If the indexing volume of a website does not go up, the SEO traffic increase will have a major bottleneck.