A In-Station optimization
1. Do HTML header tags
Title: Title is the page optimization is quite a weight, the General page title mainly contains some keywords, site name and so on.
Keywords (keyword): Importance everyone knows! Keyword set to refer to the heat, Baidu Index and other means, of course, the premise to choose these are related to the theme of their website. Keyword is not much, generally is 1-3.
Description (description): Mainly on the site of an introduction, although there is no top two tags in the search engine spider eye role, but also can not be ignored a factor. When the user searches the Search engine Web page only it and the title, stands in the user angle, understands the website first must see is these two, completes the description to be able to attract the customer eyeball, increases the CTR, thus brings the possible customer, increases the website weight.
2.URL optimization
Length: Relatively short URL length, it is easier to remember, more convenient to paste copy.
Separators: Generally speaking, the spider read the URL when some symbols are empty characters, better than the delimiter can use "_", so that customers can understand the meaning of the site you want to express, understanding will certainly deepen the memory, do not have to bother to speculate.
Name: To be named according to the page, as far as possible and the page theme related, let the user see the URL can understand what the page is introduced.
3. Web content Optimization
Keywords selected: Do not choose that competitive high-quality words, do not choose too many keywords to choose the relevant keywords 1-3 better.
Keyword density: Keywords are spiders like to eat a worm, search engine comparison, but also to have a degree, should be enough, or it is excessive optimization consequences are very serious! Keyword density should be between 2%-8% is better.
Keywords layout: According to human visual experience and spider crawl, is generally from left to right, from top to bottom, so the upper left corner should be the first prominent keywords, and then navigation and footer.
H1 Title: The H1 label has always been considered to be of great importance to our optimization of the page. H1 titles do have bigger weights, but they are not used in the long term.
H2H3H4: These titles have no value to search engines, and you can add these headings to the article to highlight the focus and increase the customer experience.
ALT attribute: Increasing the ALT attribute has a considerable impact on search engine rankings, using a graphic image/Photo/Plus some targeted, important keywords.
Image file name: Can tell the customer the source address of the image and so on, can let the spider can extract the text information of the image; because it is a good way to attract customers, the image file on the site can be named using keywords.
Thick/strong: These tags have different weight advantages than others, and the keywords in the article can be used.
Anchor chain Connection: can add title.
4. Links in the station
Click Depth: The more important the keywords and pages, the more it is easier to go in to see.
Number of links: In general, the more links to the page, the higher the weight of the inner page, if you want to highlight keywords or some important page can make more links point, and vice versa.
Link Location: According to the user and spider web browsing habits, in the header, sidebar, footer to add some important links.
Links are guaranteed to be unblocked, do not appear dead links, otherwise it will affect the spider crawling and user experience, to know that this is the most likely to affect the ranking of the station optimization factors.
5. Friendly links. {Dependency authority}
6. Site layout should pay attention to ...
Two Off-site optimization
SEO station outside the optimization mainly from the outside chain, outside the chain is the key factor in Baidu rankings, the important factors, high-quality outside the chain must need good information to maintain the station, or Baidu will be judged as cheating. internal and external information optimization complementary, is an important trade-offs in SEO index.
The correlation authority and practicability of outgoing chain attention
1, registered a number of high-weight blog, such as Sina blog, Sohu blog, NetEase blog, Baidu Space and even QQ area and forum, bar.
2, the content to be published around the site to expand (relevance)
3, in the release of the article need to bring anchor text, anchor text standard as follows: {General an article suggested with 3-5 anchor text, 3 anchor text, a homepage link, two inside page link; and so on, the effect is very good. ｝
4, the name can use keywords as the title.
5, the picture as far as possible plus alt tag, enhance blog weight.
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SEO Optimization Considerations
