Seo optimization-description writing skills

First, I used Tyanbo's personal experience in operating Baidu Bidding to explore Baidu's official point of view. I believe that this is the case for anyone who has operated on Baidu Bidding. I often receive a call from Baidu salesman, asking you to change this information and give you a solution for your reference. In this solution, many parts are edited by key words. Here, we can deeply understand the role of description in the entire user conversion rate and user Eye attraction rate. Whether you are bidding or making SEO rankings, when you rank top, what users first see is not your website, it is the description and title data of your website in the meta tag on the search engine. Next, let's take a look at the description image of the spot price from the Internet.

 

The above picture is a bidding merchant website that appears when Baidu searches for "printer consumables". In order not to let everyone think it is soft paper, we will not take a screenshot of the merchant's website here, only the title and description are intercepted. Through this figure, we will analyze the description writing skills.

1. Keyword frequency: according to the personal operation experience of Tyanbo, the keyword frequency here is preferably 1-2 times, not too many.

2. Language fluency: the preparation of description is like combining sentences with your keywords. How can you make your sentence more vivid, smoother, and more attractive, then you will have more user attention.

3. Length of description words: if you prefer Baidu, you 'd better control it to around 250 bytes. If you prefer Google, you 'd better control it to around 70 bytes, and repeat it.

4. User concerns: After you confirm your keyword-related information, you should understand which groups your website accesses, what information do they care about when they visit the website. At this time, you must first show your advantages to them so as to maximize user attention and access your website. For example, in the picture, "a limited number of special prices are sold, gifts are not stopped, and all the special prices and large deals are offered !" This text is the activity information or selling point of the company.

5. User experience Details: it is best to leave a landline phone number for a company with a landline phone number of 400 or 800. Pay more attention to this.