Seo optimization factors affecting google's PR value and methods to increase the PR value

1. check whether the target website is punished or blocked by the search engine. (The website is used to query the number of search engines indexed by the target website. If the number of indexed items is zero, enter the target website directly in the search engine, if no search result is displayed, the target website is punished by the search engine)

2. select websites related to the subject content of your website as much as possible to exchange links (for example, to exchange links on the rental page, you can select rental websites for link exchange as much as possible) you can also refer to the links of similar websites to exchange with these websites.

3. select websites with A small number of links for exchange (for example, if pr on page A is 6, the number of links on the page is 40, and PR on page B is 5, the number of links is 10, in this case, selecting page B as the link amount may be better than page ).

4. Exchange connections with websites with high update frequency of search engines. (Enter the target site to view the latest update time and the snapshot update time. If the update frequency is high, for example, 1 ~ The snapshot is updated once every two days, indicating that the search engine is more friendly to the website, and you can exchange links with it to increase the number of times the search engine visits .)

Export link quantity

Control the number of links exported from the home page of the website. You can select the cross-connection method to link to the other side.

Cross-connection means that the website of the other party links to our homepage, and we use the B (channel) page to link the other party.

Optimize the internal link structure of the website

A reasonable link structure of the website should ensure that the home page of the website has a text link entry for each channel page, and the pages of each channel have a text link entry for the home page and other channels pages. The content page under each channel page also has a text link portal that returns the homepage of the Channel and the homepage of the website. In this way, a circular link structure can be formed, which is helpful for transferring prvalues and crawling website information by search engines.

If you set the homepage to A, the channel page to B, and the content page to C. A reasonable structure is that homepage A can be linked to channel B and channel B to return to homepage A and connect to content page C. Content page C can also return to parent channel B and connect to homepage A to form A complete link structure.

Increase in the number of entries

. External chain-increasing the number and quality of external links has great benefits for improving PR.

External links can be divided into reverse links (one-way links, the other side links to our website, we do not link to the other side) and friendship links (two-way links, the two sides connect to each other ).

① External links serve as votes in the election Conference. The more websites you connect to, the more votes you vote in the search engine algorithm, the more you vote, the more popular the search engine will think that you are a trusted website, and have a higher popularity, the more positive the role of improving PR.

② Add a reverse link method: you can increase the number of external links by publishing a soft article (containing the complete URL of the PR page to be upgraded) on each major website. The higher the prvalue, the better the effect. (The premise is that the pages for releasing soft texts will be indexed by GOOGLE, Baidu, and other search engines)

③ You can also submit the website to your favorites, Web navigation site, and Q & A website to submit relevant questions and answer the question with the complete URL of the PR page to be upgraded.

④ Add links: exchange links with websites with higher PR or the same level.