Station:
1. Domain name selection
Baidu and GG both like keywords in the domain name and give a high weight. For example, my domain name shows the keyword "website promotion", but there are fewer and fewer domain names like this, although this domain name is a little long, I feel okay. There are also some international domain names such as com, net, org, cc, and la. The weights given by Baidu and google are slightly better than those given by cn and com.cn.
2. Title selection
Titles often appear in my blogs. I pay great attention to them. I think the same applies to webmasters. Baidu and google also pay great attention to titles. In terms of the title selection, Baidu and google do not like to pile up, repeat twice, but there is definitely no more, the title should be short, should not be too long, then they will think you have no focus
Third: keyword density
Baidu and google both pay attention to this, and the density is best up to 2% ~ Between 8%, I personally think about 4%.
Fourth: keyword distribution
The keyword distribution must be even, moderate, and not all together. It is not very good. It is best to ensure that the spider can capture the top, bottom, and bottom of the page. Because the search engine tutorials are captured from the top left to the bottom right, the top left must have keywords.
Fifth, keyword bold
This is to give the search engine a focus, so that the spider can know which keywords are the focus, but it must be moderate. It is better to link these bold keywords, so you can do it without two more pages.
Sixth: the Description and Keyword label descriptions must be available.
Although Baidu and google do not pay much attention to these two items, they will become the focus again when they do not know. They are also the key point to increase the keyword density and are still at the top, so we must pay attention to them, be sure not to pile up. Keywords must appear. It is best to form a sentence.
Out-of-site:
First: link
This is one of Baidu and google's most favored items, because it shows the popularity of your website. It is a natural thing to do when linking. Some people use keywords for links, I don't think it's too much. I just need to do it on links with high weights. Others should be more natural.
Second: submit to some big navigation sites
Once you pass this operation, your weight will be greatly increased.
Third: links to Baidu and google websites
For example, Baidu Knows, Tianya Q & A, Baidu Space, and so on. These are important indicators for increasing their weights. So we must pay attention to these points.