SEO optimization How to improve the competitiveness of the Web site by analyzing user requirements

As we all know, website optimization with the continuous upgrade of Baidu algorithm, the user experience of the requirements of the rising tide, but what is the current user experience? performance in the optimization strategy how we can use strategy to help us achieve the desired results, this is any seoer must be considered, User experience that is the user to visit the site after the feeling, reflected in the user behavior is reading the website article, can stimulate users to read more articles of desire, whether to stimulate the user to buy products in an instant desire. Below the author through the following three aspects and everybody detailed analysis, if by grasping the user Behavior Promotion website optimization competitiveness.

First, site optimization to change the position of thinking about what users want? A lot of friends at the moment to optimize the site, or a big believer in content for the king, outside the chain for the emperor's optimization ideas, I think now this idea should be slightly changed, user experience, user needs is fundamental, only on this basis, you add the article, Updated high quality outside the chain to the user really play a recommended role, really can help users to solve the problem of the second expansion, said here will have to analyze, what is the purpose of users to the site? As Seoer, SEO optimization is the core goal is to let users through the search engine, Enter the relevant keywords into our website, understand the user behavior and user search which commonly used words, you can very clearly understand our site should be through what details to build the site content, such as user search confidential, confidential products, confidential network, the purpose is very clear is to understand the confidential industry-related sites. We are using some commonly used tools such as Baidu related search, long tail keyword mining tools and so on, you can see the user needs roughly sorta.

Second, how to embody the scarcity of articles through differentiation. 1th, we understand the user's common search method is what? Understand the user common search keywords and search behavior, this time, the 2nd we will be through the construction of the site, through the content of the difference to build scarce articles and find ways to retain our website visitors, this is very crucial. Our company's website as an example, the customer search for confidential products, of course, the purpose is very clear, but we know that the confidentiality of the products are very many, common security inspection tools, storage media information removal tool, red and black power supply and so on. These products are also common products on the market, as the optimizer we build the article, is not a simple list of product names, more importantly for each article positioning a product for detailed introduction, the introduction of the time to reflect the difference, such an article can reflect the optimization process content and keyword relevance, For example, customers search confidential products, we have learned the user needs, so in the construction of the article can be in this way, as a confidential product of one of the features of the red and Black power? Analysis of the characteristics of the security inspection tools for the secure and confidential products of network information such long tail words not only cover the client search for the confidentiality of the product, If the customer search for confidential inspection tools related needs, the article will undoubtedly be recommended to the user, the following author elaborated the difference, the difference is in fact how through their own products, the characteristics of their own brand to let the user eye a bright, are red and black power supply, That Shaanxi West Branch electronic Information Technology Co., Ltd. of the red and black power of its advantages are reflected in where we have unique characteristics, such as good after-sale, quality assurance time, etc. these can be reflected in different aspects of the article differentiation.

Third, user needs are constantly changing and we should keep up with the times. The Times in progress, any enterprise will face the brutal market competition, and the user if the exchange of thinking and we buy products when their mentality is consistent, such as a few years ago very hot Nokia mobile phone almost occupy half of China, but with the advent of smartphones now Nokia mobile phone market share has fallen to the bottom, Nokia is now concerned about the number of users, our products are also a truth, technology in the progress of products in the new, we should always pay attention to the emergence of market consumers, and always pay attention to the entire product line which new products are gradually entering the vision of consumers, plainly is constantly through understanding the user new needs, Through the new features of product upgrading in advance in the article writing, one can be very good publicity and promotional role, and secondly can be used to estimate the value of the long tail words in advance to obtain traffic. A lot of times when we're looking at a product, perhaps this product is not yet popular, but the user has learned a lot of clues in advance, such a number of search requirements will be reflected in the user's search behavior, if we can help users to analyze the future characteristics of new products and advantages, such articles are undoubtedly users are very favorite, The improvement of the idea of advancing with the times is reflected in these detail level.

Finally, the author concludes that in fact, the site optimization process, the user should be we always pay attention to the core key points, analysis of the user's most common way is through the user's search behavior, how to build high-quality website content to cater to these behaviors, so that our article to maximize the recognition of customers, to bring value to customers, In this way our website competitiveness is gradually rising, a more prominent competitiveness of the site, the user viscosity, site traffic will certainly be with the user's access to obtain a benign development, the same, do enough user details, site weights and rankings, as if added value will be like a tidal swept over, At that time want to site weight not to increase block can not be blocked, well, the above is the author of the new period to optimize the site process, how to better analyze and grasp the needs of users a little view and we do a simple introduction, today to chat here, the above articles from confidential products http://www.cnbaomi.org Original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.