Seo optimization-how to improve website quality

1. Avoid invalid links. When a website develops to a certain stage, there will certainly be many internal dead links. As a result, the page cannot be displayed when the user opens, but this seriously affects the user's mood for browsing the page, resulting in a decline in the user's return rate. When adding content, webmasters must carefully check internal links or use the website Dead link tool for regular health checks. After a long time, I believe the website will get better and better.

2. Maintain the website update frequency. It is normal for webmasters to spend more time in the early stage. If there are many websites in the webmaster's hands, you can make regular plans for updates. Do not fish for three days or bask in the Internet for two days. For example, if you have time to update the website today, you can leave the website aside and wait until you think about it. In this way, the search engine indexing will be reduced, which is harmful to itself. Besides, there is no fresh blood injection on the website, and the number of visitors will gradually decrease.

3. Original content. Original content has always been one of the important criteria for search engines to evaluate website quality. Not only does search engine like it, but users also like it. When updating websites, webmasters must post user requirements from the user's perspective. If you keep doing this, you will naturally have a return. If your job is just copying and pasting, your website will fail. Therefore, originality is very important.

4. Overall architecture of the website. Simply put, it is the page layout. Currently, the div + css structure is the mainstream and more friendly for search engines. The site structure should be clear, the content should be classified properly, and the link switch should be convenient, so that users will not be moved into the maze after they come in. Avoid invalid links as much as possible. The style of a website must be more harmonious and unified. For example, a literary website should be poetic and romantic.

5. Select high-quality reverse links. Many webmasters increase their links every day, but seldom pay attention to the quality of their websites. This is irrational. This is because once the other website is K, it will definitely be associated with its own website. External links are not many, but precise. I hope that webmasters must be cautious in the construction of external links.