Seo optimization-how to properly select website keywords

I. What is a keyword:

Keywords: text in the search box, that is, what you search for by the search engine. Users enter a word or sentence to search for the content, the search engine returns the webpage search result. The content entered by the user is "keyword ".

2. Suggestions for selecting keywords:

Some webmasters, especially new webmasters, will always feel blind when selecting keywords. Based on their personal experience and searching for relevant literature on the Internet, I think the main principles are as follows:

1. Keywords must be related to your website content

What kind of website is your website? Only you know the most clearly. If you do some irrelevant keywords, some traffic may be attracted in a short period of time, but it is no wise to do so, for the long-term plan of the website, please give up this practice early!

2. Do not select keywords that are too popular or unpopular.

The keyword is too popular, which indicates that most webmasters are doing this. If you are a new station, you should make such a popular word at the beginning, it is equivalent to directly selecting the most difficult level for yourself. How easy can this problem be solved? If you go to the extreme and use the unpopular keyword, first think about how many people will use this word for search? In this case, it is indeed a bit empty. The most important thing is to have a personal experience and practice it!

3. Thinking from the perspective of a user

If you are a common user, what is the easiest and most common practice when you shop online or do other things? For example, if you sell a mobile phone, you think that the best side of this mobile phone is that the price is cheap, so you can use the word "cheap mobile phone. But does the user think so? It is possible that users may think of "cheap without good goods" as soon as they see a cell phone. You may also ignore other advantages of this mobile phone. When doing this, you may wish to use a user's identity.

4. Do not use the most popular keywords

For example, for an online mini-game website, the well-known keyword "mini-games" may be known by people on Earth, and the search volume may be very large, but if you use the word "mini-games, so you never thought about the number of people competing with you? If it was me, I would rather use keywords with a relatively small search volume, at least I would have less competition for keyword ranking.

5. Keywords cannot be too Special

Keywords that are too special are not highly focused and few people know about them. How do you get large traffic from them?