SEO optimization In the end is to spend money or natural do it?

Seo optimization Method Many, in my opinion, nothing but two kinds of spending optimization and not spending optimization (natural optimization), no matter what kind, I think all need concrete analysis of specific problems, can not generalize, and for China's SEO industry, spending optimization is more Baidu bidding and Google bidding, Most of the optimization is natural optimization, through the search engine research, to build the online platform in line with the search engine temper. Which of these two methods is good?

Remember a few years ago when e-commerce first emerged, many companies are scrambling to set up their own corporate web site, thought that the site will increase their sales of products, add large orders and benefits, the establishment of corporate sites will no longer take care of, so that the point of neglect, so the reality is not optimistic, Enterprise Construction Station also provides only an online product display platform, and did not they originally imagined so beautiful, so Baidu bid appeared, Google auction appeared, those enterprises feel to do Baidu bidding and Google bidding should be better, by the two search engine Big brother of the fellow grinding hard tread, Finally paid the bid, the effect is very fast, also brought a lot of orders and benefits, but with the market perfect and fierce competition, those advocating the bidding of large enterprises left, consumption but large enterprises of small enterprises withdrew, the cost of bidding optimization is too high, the general small and medium-sized enterprises really can not afford, at this time do not spend money optimization, That is, natural optimization arises.

Baidu to promote the experience: small and medium-sized enterprises Baidu to promote the account must not be given to the Baidu editor, we must find someone special care, so that the special care of the people will be based on the specific performance and characteristics of products to promote, fastest to improve the conversion rate. So this convenience must not be taken lightly.

　Natural optimization?

In front of the said Baidu bidding and Google bidding costs a lot of cost, the general small and medium-sized enterprises, natural optimization to develop, natural optimization is the biggest benefit is to save money, but also make the site more standardized, optimize staff research search engines, according to search engine preferences to set their own site, Search engine friendliness analysis, the site structure is a good tree structure, Web site links to achieve static, each page to have a canonical title tag, keyword tags, description tags, the content of the site to be rich, highlighting the theme, the overall tone of the site good and so on. These can not only improve the site on the search engine friendliness, easy to be found by users, but also improve the user experience. Natural optimization is really useful, but the natural optimization period is longer and is not easy to be effective.

Natural Optimization Experience: It is said that the core of natural optimization is the content and the chain, I think the two aspects are consistent, if your content is good, there will be a lot of people reprint, will increase the chain; If you have more chain, it will attract more people to see your content, So I think all of the promotion optimization methods can be sustained and stable outside the chain and popularity of the non-soft, this is through countless practices. And when I write a soft text, I find a little trick, is the soft text of the word "Baidu" will soon be included in Baidu, and ranked very close to the front, regardless of the content is criticized Baidu or praise Baidu, perhaps Baidu set up their own key words on the front function, we can try.

　SEO network promotion, spend money optimization? or natural optimization?

Whether it's spending optimization, or natural optimization, all have pros and cons, now a lot of seoer common practice is to combine the two together, but how to combine to local conditions, specific problems specific analysis, can not be used blindly, so early planning is very important, I give an example, a friend is doing education and training industry, This industry has the off-season and the peak season of the point, general July to October is the peak season, he asked me to help him when the optimization is already the end of May, said hope that through the optimization of some students, if by natural optimization, that time is not enough Ah, and so you optimized, the peak season has passed, a student can not recruit. So the best way is to spend money immediately through Baidu to promote optimization, the effect can be immediate, and do not give up natural optimization, and later proved that the decision at that time is correct, not only in the peak season recruit students, but also for the natural optimization of the off-season later did the preparation. Played a brand. In the same way, such as wedding photography industry, some food industry they are special in the off-season season, the optimization must choose a good method. Without these particular industries can save money and slowly optimize.

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