SEO Optimization-keyword research and selection

We basically already know how to choose the keyword, there is a more effective way is to look at statistics, such as to see the customer is through which keywords search in, as well as to see the different pages of the search out rate, may deliberately think of the harvest Oh. If you are doing bidding rankings, you can also through the PPC background keywords to analyze.

First, the key words research

We will use the following factors to analyze the key words:

1. Specific, known traffic words

2. Reference Search Index

3, consider the quality of the keyword and conversion rate

4, the competitiveness of key words

5, your site currently has a good ranking of keywords

Analyzing the above factors makes it easy to decide which keywords are best for your site to maximize ROI

Second, the keyword extension

In fact, we often say that the long tail keyword, can bring maximum traffic and maximum conversion rate of the site or these large number of long tail keywords, these keyword extensions will give you the most focused target customers, and the competition is very small.

How to get effective keyword extensions? We can analyze the target customer's search psychology, such as "XX wholesale", "xx How To Do", "cheap xx", and so on. It can also be found through search engine related search.

There is also a good way to let your site customers write messages, comments, and so on, so we can easily know the customer's psychology, so you can come up with a new long tail keyword, and then add new customer requirements related to the content.

Third, the competitiveness of key words

Understand the competitiveness of key words, we can spend the least money to achieve the best results. How to know the competitiveness of a keyword, this will we analyze the competitor's website, you can view the rankings in the home page of the weight of several sites, such as: Domain name age, the domain name PR value, included quantity, content quality, site snapshots, chain quantity and quality, ranking stability.