SEO optimization of the Enterprise website title How to locate

One, unique and not repeat

In the same site, the theme is the same, different page specific content will not be the same, page title can not be repeated, each page needs to have its own unique title tag. Different pages use the same title is not understand SEO webmaster often make one of the mistakes, even some important it people and large sites also often make this mistake.

Title is the first factor in page optimization, Search engine interpretation page and relevance of the most important hints. The use of duplicate titles on different pages is a great waste, the user experience is not good, the search user can not see from the page title what the page is exactly what content.

Second, accurate correlation

The title of each page should accurately describe the content of the page, the user will be able to see a glance of the page to be visited about what, search engines can quickly determine the relevance of the page.

Accurate description of the content of the page, you will inevitably include the target keyword in the title. The only thing you should be aware of is that you don't add a high number of searches to the title, but not a page-independent keyword. This method worked seven or eight years ago, and now has no effect, and is not considered cheating.

Three, the word limit

The title tag can write any length of text, but the number of words that can be displayed in the title section of the search results list is limited. Baidu displays up to 30 Chinese characters, GOOGL displays 65 English characters, and is about 32 characters. The part of the title tag that exceeds the word limit will not be displayed, usually at the end of the search list title, in place of the ellipsis.

Keywords that users search for will be highlighted in red in the displayed title. If the search term is located behind the title tag beyond the display words section, Baidu will display the title of the following keyword that part of the text, preceded by an ellipsis.

So the title tag does not exceed 30 Chinese characters, it is best to avoid more than 25 Chinese characters for insurance purposes. In order to improve the use of experience and highlight the target keyword, Shijiazhuang seo suggested that the title in 15-20 Chinese characters more appropriate.

The reason why the title label should not exceed the limit of the search engine results list is as follows:

1, the search results list title can not be fully displayed, the end will be cut off, and the webmaster is not easy to foresee where the cut.

2, although more than display word limit of the title tag will not attract search engine punishment, but more than the number of words in the search engine will reduce the weight, the role of the ranking is very small.

3. The longer the title, the more it is not conducive to highlighting keyword relevance.

Four, the key words appear in the front

The target keyword should appear in the front of the title tag, the key words appear in the title of the position and the rankings have a relatively large correlation, the position of the month before, usually ranked the better.

For pages within the site, it is usually by:

Product Name/article title – Subcategory name – Category name-the name of the Web site is formatted to produce the title label.

Five, attract click

Improve keyword relevance and ranking is to bring the search traffic on the one hand, click-through is another determinant of search traffic. Title tags can attract the user's eyes, so that users can not stop, you have to click to see what the best seo effect.

Uninteresting page Titles even if they appear in front of the search results may be very few people click, good title even after the row may be more clicks, resulting in greater traffic. The simple ranking has no meaning, and someone clicks it to be effective.

Vi. combination of two or three key words

In general, a page for up to three or four keywords optimized, not more. To four or five or more keywords to optimize the page, often the page content can not be highlighted, copywriting writing will also worry too much, can not naturally integrate too many keywords. A page if you need to optimize a lot of keywords, is often the keyword research did not do a good job, not the RIGHT keyword grouping disease distribution in each column and inside the page.

Seven, the use of hyphens

The phrase needs to be separated between the phrases in the title label, either by using a space or by using the hyphen "-", | , _ And so on. These hyphens are no different in ranking, which is the same, but the visual effects shown may be quite different. Whichever hyphen you choose depends on what kind of symbol you think is the most obvious and most comfortable to see.

Eight, do not use meaningless sentences

The title tag is the most valuable resource to optimize and not to waste on meaningless sentences. Hematocrit XX welcome you and so on, neither improve the relevance, nor attract users eyes and clicks.