They are evaluating new potential algorithms to improve search quality so that junk information cannot survive.
1. Web Load Time
The reduction in page load time can quickly improve the user experience, so this will be used as a ranking factor.
2. Click on the data
According to statistics, ranked first to get 42% clicks, ranked second to get 12% of the data, third, 9%, four, 6%, and so on. However, if one of the top results gets a 10% click, it will replace the search results that are close to getting 6% clicks.
3. Network reference
A network reference is a recommendation or reference information that is not used as a link. Nofollow links are no longer meaningless.
For example, the American GVM Web site uses a large number of nofollow links to point to very valuable information. Remember: There is only one goal, and that is search quality.
4. Social media
Facebook and Twitter will be given further attention. It is also used by search engines as a typical network reference. For a heated discussion of an international event, a strong search signal will be released if you get a real-time follow-up response from some websites.
Summary: Important information is to reduce the impact of spam information, attention to customer satisfaction