SEO optimization: The overall optimization method of enterprise website

1, the small and medium Enterprises ' website because the station has been built for some time, but there is no effect, will find seoer to work for it, this eliminates the initial site of the search engine does not recognize the trouble, if it is by you to build the station, then must be to the enterprise conservative point of the situation, six months may not be obvious effect.

2, website optimization focus on three: target keyword optimization, long tail keyword optimization, inner chain and outside the chain optimization.

First, the target keyword optimization should be appropriate, the target keyword selection work is more important, to select the enterprise products or services, these keyword selection must carefully analyze the search volume, competition, if the amount of search and competition is very large, then must have a team to cooperate with the optimization.

followed by the long tail keyword, enterprise's long tail keyword is can combine very many, for example, Shenzhen aluminum alloy is the key word, the Shenzhen aluminum alloy chooses which home, the kitchen repairs chooses what brand and so on, creates the long tail keyword has a secret, is discovers from the life, as long as you have this word in the heart, Then the long tail will grow as your life grows, and you may be able to think of a long tail that will bring a little harvest.

Optimization of Long tail keywords I have so many ideas, station around a word, that is, the relevant page anchor text, the second is the station outside anchor text, this and the former is similar, the third is to do a long tail keyword record form, to develop such a good habit, you will find that the original optimization long tail, not difficult.

Finally, it is introverted and outside the chain of optimization, I stress the inner chain, because most webmasters or seoer know the chain for SEO is very important, so how to find outside the chain and look for what type of outside the chain are more familiar with, I said within the chain, no matter what the site, The inner chain is a standard for searching the internal structure of the site, search engines can crawl through your inner chain to related pages, and then from the related page to another related page, which constitutes a virtuous circle, so that spiders will be very like crawling on your site, the effect will be more obvious, in one is if do within the chain is the product , it can be said that the product name bold or larger font, which can increase PV, or more directly, bring more benefits.

In the simple chain, there was a master said to me before, I think the anchor text is a website on the Internet business Card, your business card others know more, you are more famous, your weight is higher, but your site's anchor text in a garbage station, then the equivalent of your business card in one hand, Then your weight will be lowered, I do not know the last sentence is not right, but I know that the previous sentence must be right, and holding your business card is more famous (the higher the weight), your weight will be higher, said outside the chain and anchor text, because the anchor text contains outside the chain.

3, 3rd, the general seoer on hand have their own site, if you give an enterprise to do SEO, then must carefully and carefully wholeheartedly put into, do not do business station, think of their own station, so and we go to school when the teacher said we half-hearted is the same, the results will not be very good.

4, for enterprises to do the site, personally think there is a team best, because the development of enterprises can expand, you do more resources will be more and more, if there is a team to cooperate, then will achieve a multiplier effect.

5, to the enterprise to do SEO, in fact, to the SEM 1.1 points closer to the process!