SEO optimization title and keywords

It is nothing more than building a site, determining the keywords, external links, and so on. This is a good thing. As long as we have completed these steps in place, your site can indeed achieve good results, I believe that the old webmaster or SEOer must have had such experiences. We will find that some traffic is not the traffic we expected, when we track it again, you will be surprised to find that you can also find your site in another way, and it will also bring you Traffic. What is this? This is the combination of keyword disorder. This is why we need to analyze keywords in detail and locate the main reasons when establishing keywords, experienced webmasters will send more long-tail keywords through related keyword tools after determining the keywords. These are also crucial for the traffic on our site, generally, a keyword can be derived from dozens or even hundreds of related keywords. Of course, this is only one aspect. On the other hand, it is the deeper things I mentioned earlier. What is this? It is a problem with the search engine algorithm. For General SEO, only the surface is visible, while the search engine algorithm is a very complicated system, which contains many aspects, today, we will discuss the segmentation of keywords in the TITLE and in the text.

We usually write place names and keywords like Beijing SEO or a longer Beijing SEO service to reduce competition when optimizing a local site, the search engine has its own set of algorithms, such: when we search for SEO services in Beijing in Baidu, you will find that some of the results come from SEO + other words + services in Beijing. Why? This is the word segmentation mechanism of the search engine. The search engine automatically splits the Beijing SEO service into two or three words, that is to say, when you search for the word "Beijing SEO" and "service", you may find your website. It depends on how you optimize these two words, of course, another question is the importance of the title mentioned above. The higher the weight of the word before the title, the higher the word weight. If the search engine separates such a word, therefore, "Beijing SEO" must be more important than the "service" keyword, which is the main reason why we must carefully repeat this title when building a website, once confirmed, do not change it. Otherwise, downgrading will be a matter of time, so this is a problem in the title.

What is another problem? This is the question of keyword segmentation in the page content. Let's take the keyword "Beijing SEO service" for example. If you are doing this keyword, this keyword appears as full as possible on the page, and it appears at the beginning and cannot be separated, if you divide this keyword into two keywords: "Beijing SEO" and "service", you cannot enter "Beijing SEO service" to find your site, because the search engine mechanism will think that you do not have this keyword on this page. On the contrary, you can enter "Beijing SEO". This is what we should pay special attention to when making keywords, everyone should remember the importance of title and keyword positioning. Of course, the complexity here is not just as simple as I am talking about. I hope it will serve as an inspiration for you,