Seo-optimized baidu and google differences

Baidu monopolized the vast share of the Chinese search market. As a big brother, although Google started a little late, it certainly did not lag behind. Google is now actively moving into the Chinese search market. With its powerful technical support and excellent performance, Google is determined to get a piece of cake in the Chinese search market. According to the official statement, Google currently accounts for 20% of Chinese search. According to my observations, it does not actually reach this number, which is about 10%. Google still has a long way to go.

At the technical level, Baidu and Google have their own characteristics, and their search results are also different. Google's search results are more objective, especially when searching for technical articles. Baidu is more focused on the search habits of Chinese netizens, and the search results are more popular. This is why technicians prefer Google, while Baidu is more popular.

When indexing websites, Baidu and Google are also different.

Baidu's indexing of new sites is relatively fast. Generally, if a new site is included in the homepage, most of the web pages of the entire website will be included in the next very short period of time, and some webmasters will be excited. But don't be happy too early. Baidu will strictly review your website in the next period of time and analyze the content and readability of the website. If most of your website content is Reprinted or collected, your indexing volume will decrease rapidly.

Google's website indexing process is a relatively smooth process. It will review all the articles on your website from the very beginning, analyze the value of the articles, and choose to include them, this process continues, and the indexing volume does not fluctuate much. It is always on the rise unless your website is cheated or your website is denied. Generally, Google has a larger indexing volume than Baidu.

I will not talk about how to conduct SEO here. There are many such articles on the Internet. Here, I will only talk about the differences in SEO technology between Baidu and Google.

On the TITLE, Baidu is more friendly to titles containing multiple keywords than Google. During the optimization of the edufly.cn website, I did a test. At the beginning, only one keyword is used on the TITLE. After a period of optimization, the word ranked third on the Baidu and second on Google. Then I added four related keywords to the TITLE. After a few days, three of the five keywords are listed on the first page of Baidu, while Google's second keyword is listed on the second page, other keywords cannot be found on the first five pages. Many people say that it is best to include only one keyword in the TITLE, but I think that if your content is original and highly relevant, your website has a good weight, you can write 4-5 or more keywords in the TITLE, so that these keywords can be well ranked on Baidu, and Google is not necessarily the case.

Google is much faster than Baidu in page update. Generally, a keyword page is indexed by Google even faster the next day and has a good ranking. However, it is not easy to maintain it. In the next few days, if your content is not highly readable, Google's ranking will gradually decline until you cannot find it. The keywords page indexed by Baidu will be much slower and the review will be more rigorous. However, once your keyword page is indexed, it will get a good ranking, this location will be yours for a long time, unless your website is denied or cheated.

In addition, external links play a crucial role throughout the optimization process. The more keywords you make, the higher the quality, whether it is Baidu or Google, will get a good ranking, this, in my website http://www.sdchn.com is very prominent, because of the relationship between work, I have not managed this site for a long time, however, I still do some high-quality external links from time to time. Now the keywords of this website rank first in both Baidu and Google.

When doing SEO optimization, many people will find that Baidu and Google have very different effects. Who do you want to win or find a balance between them, this is where you want to measure. At present, there are still a majority of traffic from Baidu, but no one can tell us what the future is like.